Balefire Labs Helps App Developers Differentiate Themselves in Crowded Educational Technology Marketplace

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Expert educational software design & evaluation services launch today

We have the capability to help a software team through its entire development process.

Balefire Labs (, a leading curator of educational technology products, announces today the addition of Developer Services to its existing offering. Educational software developers will now be able to access detailed pre-market and in-market evaluations, design consulting, competitive analysis services and fast-track reviews.

The addition of these services fulfills Balefire Labs' secondary mission. "From the inception of this company our vision has been not only to assist educators in finding excellent products, but also to help educational software developers improve on what they are doing and differentiate themselves in the marketplace," says Karen L. Mahon, Ed.D., President and Founder of Balefire Labs. "We know that not every developer can afford to have in-house expertise in instructional design, usability design and performance metrics. Our goal is to help them address those challenges on an as-needed basis for an affordable price."

The new ‘Developer Services’ section of the Balefire Labs website can be accessed through the ‘Services’ tab of the main menu. "Developers who are interested in our new services can complete an online form and tell us what their needs are," Mahon says. "Even if what they need doesn’t fit neatly into one of the descriptions, we’ll work with them to figure out how we can help."

Balefire Labs is in a unique position to provide these services because staff members have designed and implemented research-based, instructional software in the past. “We have the capability to help a software team through its entire development process, from initial idea through needs assessment, storyboarding, planning for data collection and analysis, algorithm design and testing. We further can assist with competitive positioning for the market, messaging and marketing claims,” adds Mahon. “Our wide range of skills allows us to help developers at whatever stage their product happens to be in at the time.”

As the use of education technology in schools continues to surge, developers are scrambling to find ways to differentiate themselves more clearly to customers. "The best way that we know of to make a compelling case to teachers that a product is worth their investment of time and money is to show that it meets their needs and teaches kids," says Mahon. "We can help developers build or refine their products to do just that."

Developers using a Balefire Labs service for the first time will be offered a 50% discount off of their first pre-market or in-market app evaluation service. Click here for more information:

About Balefire Labs
Based in Tyngsborough, Mass., Balefire Labs, Inc. is a provider of tools and services that foster a child's learning & achievement. Launched in 2013, the online service provides parents and teachers objective evaluations on PreK-12 educational apps, based on rigorous, scientifically-validated criteria, ensuring confidence that they are choosing the products that are most beneficial to their children. It is the only service available that uses objective criteria and makes its evaluation process transparent to parents and teachers. App reviews are also searchable according to Common Core State Standards and mobile platform. For a free trial of the Balefire Labs educational app review service, please visit Balefire Labs can found on Facebook ( and Twitter (@BalefireLabs).

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