National Network of Human-Serving Organizations Adopts New Name and Headquarters

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In a move to have its name convey greater vision, the Alliance for Children and Families, a national nonprofit organization with a member network of nearly 500 nonprofit, human-serving organizations announced today that effective immediately it has changed its name to the Alliance for Strong Families and Communities.

The Alliance for Children and Families, a national nonprofit organization with a member network of nearly 500 nonprofit, human-serving organizations announced today that effective immediately it has changed its name to the Alliance for Strong Families and Communities. In addition, it has designated its long-established Public Policy Office in Washington, D.C. as its headquarters, and has made its former headquarters in Milwaukee, Wisconsin, its national operations center.

Alliance leadership undertook an initiative to consider changing the Alliance’s name in response to strong concurrence from its board of directors that the organizational name must communicate what the organization strives to achieve, rather than only who is served. The name, Alliance leaders and board of directors agreed, must articulate the organizational vision and impact achieved.

The Alliance employed a generative process for establishing the new name that drew opinion and advice from a wide range of sector leaders, Alliance staff, and more than 300 staff from Alliance member organizations through an online survey. The Alliance Board of Directors voted unanimously in August 2014 to change the organization’s name to the Alliance for Strong Families and Communities.

“It was important for us to retain ‘Alliance’ because it underscores the vital role that a national network of nearly 500-member organizations can play,” explains Susan Dreyfus, president and CEO of the Alliance. “The change to ‘Strong Families and Communities’ conveys the belief that unifies our network and inspires the daily work of thousands of human-serving professionals across the country—that family strength and community strength are inseparable, and that all people depend on both to thrive.”

While the change is effective immediately, the transition will continue through the end of the year. As of Jan. 1, 2015, the name and logo transition will be complete.

The Alliance is actively elevating its strategy to wield more policy influence on the federal and state level. A key step in this strategy is making the long-established Washington, D.C. office the headquarters and the former headquarters in Milwaukee the national operations center. All staff currently based in Milwaukee will remain there, but a new public relations position will be added at the headquarters in 2015. Dreyfus will spend additional time at the headquarters.

The Alliance has also changed its logo to more appropriately reflect the interrelated nature of family health and community strength.

The Alliance for Strong Families and Communities is a national organization dedicated to achieving a vision of a healthy society and strong communities for all children, adults, and families. The Alliance works for transformational change by representing and supporting its network of hundreds of nonprofit human serving organizations across North America as they translate knowledge into best practices that improve their communities. Working with and through its member network on leadership and advocacy, the Alliance strives to achieve high impact by reducing the number of people living in poverty; increasing the number of people with opportunities to live healthy lives; and increasing the number of people with access to educational and employment success. Go to alliance1.org for more information.

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