McGrath/Power Public Relations Adds Mellanox Technologies To Its Client Roster

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Silicon Valley Communications Agency Chosen as Communications Partner by Leading Data Center and Storage Systems Interconnect Solutions Provider

McGrath/Power Public Relations and Communications, Silicon Valley’s most established public relations and digital communications agency, today announced it has been selected by Mellanox Technologies, a leading supplier of high-performance, end-to-end interconnect solutions for data center servers and storage systems, as its Agency of Record. McGrath/Power will assist Mellanox Technologies in all phases of external communications, including traditional media and analyst relations strategy and implementation, industry awards and tradeshow support.

“We selected McGrath/Power as our communications partner for their strong strategic and tactical thinking,” said Brian Sparks, Mellanox Technologies’ senior director, marketing communications. “That, combined with the Agency’s long history of success in the technology sector, made them a valuable extension of our team. Together, we will drive Mellanox’s communications momentum forward.”

Founded in 1999 with headquarters in Sunnyvale, Calif. and Yokneam, Israel, Mellanox Technologies is a leading supplier of end-to-end InfiniBand and Ethernet interconnect solutions and services for the data center. Mellanox’s solutions increase data center efficiency by providing the highest throughput and lowest latency, delivering data faster to applications and unlocking system performance capability.

About McGrath/Power Public Relations and Communications
McGrath/Power is Silicon Valley’s public relations agency of choice for innovative domestic and international companies in the business-to-business technology, consumer electronics and consumer products marketplaces. Founded in 1983, McGrath/Power develops and implements communications programs that enhance brand reputation, drive diverse audiences to action and enable clients to achieve business goals in highly competitive markets. The Agency has helped to launch numerous startups and build leaders, such as Cisco, Citrix, LiveOps, the Open Networking Foundation, TiVo, RSA and Vodafone. McGrath/Power is the Silicon Valley partner of the WORLDCOM Public Relations Group, affording the agency and its clients a global footprint for communications programs.

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Rory Schaff
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