Boulder, CO. (PRWEB) October 14, 2014
Enterprise Management Associates (EMA), a leading IT and data management research and consulting firm, today announced it will host a research webinar entitled “The Evolution of Self-Service Analytics through Data Blending: Delivering Deeper Business Insight Faster,” featuring EMA Managing Research Director, Business Intelligence and Data Warehousing, John Myers, and Alteryx Sr. Product Marketing Manager, Matt Madden.
The growth in volume and the types of data that organizations collect has driven the evolution of self-service analytics. As a result, an analyst can no longer rely on just a single source of data to deliver the business insight he or she needs. To get the most comprehensive insight, an analyst must utilize all available data, and this is where the ability to integrate self-service data blending into an analytical environment can pay dividends across the board. Data analysts can develop their own specialized datasets for specific analytical tasks. Centralized IT resources can be freed from building non-directional transformations and, instead, focus on providing value-added services. Analytical processes can also be improved significantly.
During this webinar, Myers and Madden will discuss the importance of data blending and its potential effect on an organization’s analytic efforts. Attendees will also:
- Learn best practices for data blending of all available data
- Discover how to improve the speed and efficiency of self-service analytics
- See why self-service analytics by empowered business analysts leads to deeper business insights
The webinar is Tuesday, October 28 at 2:00 p.m. Eastern. Register at: http://research.enterprisemanagement.com/self-service-analytics-through-data-blending-webinar-pr.html
Webinar attendees will receive the white paper "Broadening the Reach of Information: Spreading the Base of Data Blending" (a $99 value).
About Enterprise Management Associates (EMA)
Founded in 1996, EMA is a leading industry analyst firm that specializes in providing deep insight across the full spectrum of IT and data management technologies. EMA analysts leverage a unique combination of practical experience, insight into industry best practices, and in-depth knowledge of current and planned vendor solutions to help clients achieve their goals. Learn more about EMA research, analysis, and consulting services for enterprise line of business users, IT professionals and IT vendors at http://www.enterprisemanagement.com or blogs.enterprisemanagement.com.