We’ve been in talks with several potential retailers, looking for the perfect fit to launch this unique fragrance line,” said Roblé. “We decided to partner with ShopHQ. They truly understand the connection between ingredients in the kitchen and perfume.
New York, NY (PRWEB) October 15, 2014
Celebrity Chef Roblé Ali announced today the debut of his new fragrance recipe CLIQUE by Roblé on ShopHQ (formerly ShopNBC) this Holiday Season during the big ‘Day of Beauty’ on November 7th. CLIQUE by Roblé will be the only new fragrance line to premier on ShopHQ during the holidays, giving Roblé the opportunity to showcase the wonderful recipes used in his first ever Fragrance Recipe collection.
“We’ve been in talks with several potential retailers, looking for the perfect fit to launch this unique fragrance line,” said Roblé. “We decided to partner with ShopHQ first. They truly understand the connection between ingredients used in the kitchen and perfume.”
The “Gourmand” (gourmet/edible) fragrance family continues to grow in importance. Combining culinary and perfumery art makes total sense for a chef who continuously works with these ingredients.
Roblé further stated: “With mouthwatering ingredients and aromas like vanilla, caramel, chocolate and even some citrus and spices combined into a wonderful fragrance recipe, CLIQUE by Roblé will make you smell delicious all day. I can’t wait to demonstrate this on air at ShopHQ.”
Roblé will be demonstrating the entire perfume line including the Eau de Parfum, Body Butter and Shower Gelée several times live on November 7th, along with featured CLIQUE by Roblé and ShopHQ On-Air Specials.
CLIQUE by Roblé, the first fragrance recipe, is the result of the collaboration between Chef Roblé Ali and renowned perfumer Frank Voelkl (Firmenich). The new fragrance is the first of its kind to combine several delicious menu courses. CLIQUE by Roblé opens with sparkling citrus cocktail notes as a complex floral heart explodes with wild jasmine, violet, tuberose and iris. The entire creation is enveloped by an irresistible base of Roblé’s signature dessert, French Toast Crunch. This modern gourmand creation is the olfactive appetizer for any occasion.
A major multichannel electronic retailer, ShopHQ creates the ultimate interactive shopping experience in the home shopping industry, both on television and via Internet and mobile platforms. Offering jewelry, watches, consumer electronics, apparel, health and beauty items, home decor and collectibles, ShopHQ is a destination for shoppers wherever they are. ShopHQ’s live TV programming reaches over 86 million US homes via cable affiliates and satellite (DISH Network channels 134 and 228 and DIRECTV channel 316). ShopHQ programming is also streamed live at ShopHQ.com, on select mobile devices and on Facebook, garnering a broad demographic that includes both women and men – a boundary that is seldom crossed in home shopping.