World Wide Technology Selects Appfluent for Data Warehouse Optimization Solution

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Appfluent to Identify Costly Data and Processes to Offload to Hadoop

Appfluent enables our delivery team to assess the size of the Data Warehouse Optimization opportunity at the beginning of an engagement.

Appfluent Technology, Inc., a provider of Big Data management software to transform the economics of Big Data and Hadoop, today announced their selection by World Wide Technology (WWT) as a key component of their Data Warehouse Optimization solution.

WWT is known for bringing innovative and proven approaches to the ways large public and private organizations explore, evaluate, architect and implement technology. Their Data Warehouse Optimization offering will utilize the Appfluent Visibility™ solution to identify underutilized data and performance-draining ELT processes in traditional data warehouses for offload to a Hadoop-based platform. Customers will realize significant reductions in data costs and an increase in analytics potential.

"A crucial step in any Data Warehouse Optimization solution is the identification of what data and ELT workflows should be offloaded from the data warehouse to Hadoop,” said Prem Jain, Chief Architect for WWT’s Big Data practice. “Appfluent Visibility enables our delivery team to assess the size of the Data Warehouse Optimization opportunity at the beginning of an engagement, and ensure we capture real ROI for our customers."

"Large organizations can no longer afford to simply purchase additional storage and servers from legacy database vendors to address their data warehouse performance and capacity limitations,” said Frank Gelbart, Chief Executive Officer of Appfluent. “WWT’s Data Warehouse Optimization solution delivers the means to address the challenges and costs of big data with the modern data warehouse architecture that integrates Hadoop to create a new Logical Data Warehouse.”

About World Wide Technology

World Wide Technology, Inc. (WWT) is a systems integrator with more than $6 billion in annual revenue that provides innovative technology and supply chain solutions to large public and private organizations. The company brings to market a powerful blend of knowledge, infrastructure and technology to help its customers explore, evaluate, architect and implement technology products and solutions. WWT employs more than 2,700 people and operates over 2 million square feet of warehousing, distribution and integration space in more than 20 facilities throughout the world. For more information about World Wide Technology, visit

About Appfluent

Appfluent provides IT organizations with unprecedented visibility into their Big Data systems to reduce costs. Appfluent helps companies put the right workload on the right system, across data warehouses, analytic databases, and Hadoop. Seeing every analytic and Extract, Transform and Load (ETL) workloads that hit your Big Data systems, Appfluent can see where you are wasting expensive compute and storage. With Appfluent, enterprises can address exploding data growth with confidence, proactively manage performance of BI and data warehouse systems, and realize the tremendous economies of Hadoop.

Follow Appfluent on Twitter @appfluent

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