Wilshire Axon Sports Secures Series A Financing to Aggressively Accelerate Sales, Marketing, and Product Development

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Wilshire Axon Sports secures $2.0 million in Series A financing.

Wilshire Axon Sports, the most complete revenue-generating fan engagement solutions provider for professional, collegiate, and minor league teams and venues, today announced it has completed a $2.0 million Series A round of financing.

Mosaik Partners led the investment round with participation from existing and new investors KGC Capital and Albrekca LLC, respectively. The investment will help the company aggressively expand its sales and marketing efforts, as well as accelerate product development.

The Series A financing builds on an exceptional first few months of execution at Wilshire Axon Sports. Expanding on a storied deployment in professional sports, the company has seen a rapidly building pipeline, key executive appointments, development of a seasoned advisory board, and market momentum in the white-hot areas of mobile, sports, and advertising.

“Wilshire Axon Sports’ offering is well-timed with the rapidly increasing demand for solutions that extend the reach of a brand’s content and drive real revenue from mobile,” said Howard Mergelkamp from Mosaik Partners. Chris Capps from KGC Capital added, “We believe the sports market will continue to see a shift of brand dollars to mobile advertising. Wilshire Axon Sports is the most powerful solution in the sports industry and we are excited to support them as they work to build a great company in an exciting category.”

Key features and benefits of the Wilshire Axon Sports’ solution are:

  • Sophisticated advertising tools that create effective and non-intrusive advertising experiences for fans that maximize revenue.
  • Robust content management system capable of pulling or pushing information to any social network, league, or conference feed.
  • Plug-and-play access to the most advanced in-venue and out-of-venue technologies through an extensible partner integration engine.
  • Unique geographic targeting tools that enable location-tailored marketing messages and offers.

“As an industry we’re just scratching the surface of how powerful mobile advertising and mobile driven in-venue and out-of-venue technologies can be to the sports industry,” said Wilshire Axon Sports’ Founder and Chief Executive Officer Laurence Sotsky. “Having the financial support and domain expertise of our investors will help us execute our vision even more rapidly and broadly.”

About Wilshire Axon Sports

Wilshire Axon Sports is dedicated to providing the absolute best suite of tools for teams to connect with their fans. Focused completely on driving revenue, we marry advanced technology with breathtaking design -- all delivered through the fan’s personal mobile device. Wilshire Axon Sports is privately funded and based in Los Angeles, CA with offices in Palo Alto, CA and New York, NY. To learn more about the company visit http://www.wilshireaxonsports.com.

About Mosaik Partners

Mosaik Partners is a San Francisco Venture Capital firm that funds commerce enabling technology companies that are revolutionizing the way consumers and businesses transact. With over four decades of combined industry experience investing in, operating and advising early to late stage commerce enabling technology companies, Mosaik provides entrepreneurs the capital, resources and guidance necessary to realize their big ideas at the critical expansion stage – driving growth, profitability and scale for their businesses. Mosaik helps these pioneering companies tackle their daily real-world challenges as they execute on evolving business strategies in a dynamic regulatory and technology environment. To find out more about Mosaik Partners, visit http://www.mosaikpartners.com.

About KGC Capital

KGC Capital focuses on early and mid-staged technology companies. They are based in Chicago, Il. For more information, please visit http://www.KGCcapital.com.

Source: Wilshire Axon Sports

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Zaid Qureshi
Wilshire Axon Sports
+1 (310) 773-3290
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since: 01/2013
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