Los Angeles, Calif. (PRWEB) October 14, 2014
HannahMax Baking today announced the appointment of Ericka Gettman Karner to vice president of marketing and sales. An accomplished executive with a solid track record of driving market share, revenue and profitable growth for a number of CPG companies, Karner will lead HannahMax’s marketing and sales strategy.
Previously, Karner held senior level positions with several companies in the fitness, food and lifestyle industries including Kraft Foods, Roll Global (FIJI Water, POM Wonderful, Wonderful Pistachios, Cuties and Telefora), Whirlpool Corporation, TRX and Beachbody.
“While we have made tremendous advancement since our launch of Cookie Chips® in 2012, we have considerable expansion plans ahead and are making the requisite investments to help achieve our growth strategy,” said Joanne Adirim, creator of Cookie Chips and founder/executive pastry chef at HannahMax Baking. “We are thrilled Ericka is joining the team, her brand expertise and business acumen will help take HannahMax Baking to the next level and beyond.”
Karner brings a dynamic combination of brand management, product management and strategy expertise to HannahMax Baking. During her tenure at Kraft, she was at the helm of several key brands, including the $650 million U.S. Philadelphia Cream Cheese business and the $1 billion South Beach Living portfolio.
“Cookie Chips are the ideal sweet snack for today’s discerning consumer seeking an all natural, delicious treat,” said Ericka Gettman Karner, vice president of marketing and sales, HannahMax Baking. “It’s a great product with a great story and soon to be even greater brand.”
Karner received her M.B.A. from the University of Chicago, Booth School of Business and B.A. in Economics and Business from the University of California, Los Angeles.
HannahMax is a specialty baking company based in Southern California. The company was founded in 1993 by pastry chef, Joanne Adirim. Using only the highest-quality ingredients including milled cane sugar, creamery butter, cage-free eggs, fine chocolate and pure bourbon vanilla, HannahMax produces all natural crunchy Cookie Chips. All six varieties of Cookie Chips (Salted Peanut Butter, Oatmeal Raisin, Chocolate Chip, Cinnamon Sugar, Original and Dark Chocolate Chocolate Chip) are available in grocery stores nationwide. For more information about HannahMax, visit http://www.hannahmax.com.