APT Index: September Same-Store Sales Growth for Retail [+0.4%] and Restaurants [+2.1%] Points to Economic Recovery

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Data from the APT Index reports a [+0.4%] same-store sales increase for U.S. retailers and [+2.1%] increase for restaurants

Applied Predictive Technologies (APT) today announced that U.S. same-store retail sales were up [+0.4%] in September, according to data from the APT Index. The Index reported that Americans spent $282 billion at retail stores during the month, up $1.1 billion from September of last year. APT Index same-store restaurant sales increased [+2.1%] nationwide in September.

Anthony Bruce, CEO of APT, said, “The APT Index allows us to understand performance of the overall economy as well as local markets. We saw that same-store retail and restaurant sales in September were up for the third month in a row, as customers spent more at the register. The continued growth indicates strength among consumers.”

Bruce added, “To truly understand store performance, retail and restaurant organizations must take into account how the local area surrounding their stores is performing. Using the APT Index, executives can evaluate a store’s sales against sales in the area immediately surrounding that store. Because the APT Index uses actual sales data from nearby registers, it is one of the most robust and accurate ways for executives to answer important questions about manager rewards, performance goals, and many other areas.”

September Retail Sales – by APT Index numbers:

Overall nationwide same-store retail sales were up [+0.4%] in September, due to an increase in dollars per transaction [+1.3%], as shown by the APT Index. Performance was better in areas where median income was less than $50K and median age was less than 35.

Median Income
·     In areas with median income less than $50K, APT Index retail sales increased [+0.6%]
·     In areas with median income $50K or greater, APT Index retail sales decreased [-0.3%]

Median Age
·     In areas with median age less than 35, APT Index retail sales increased [+0.6%]
·     In areas with median age greater than 35, APT Index retail sales decreased [-0.1%]

Retail sales also varied among the Top 25 metro areas in September. The metro areas where the APT Index showed retailers performing the best were: San Antonio, TX with a [+2.9%] sales increase; Houston, TX [+2.5%]; and Tampa, FL [+1.8%]. The areas where the APT Index showed retailers performing the worst were: New York, NY [-3.6%], Boston, MA [-3.3%], and Baltimore, MD [-1.8%].

September Restaurant Sales – by APT Index numbers:

Nationwide same-store restaurant sales increased [+2.1%] in September, according to data from the APT Index. The sales increase was driven by a [+3.8%] increase in check size. Performance was better in areas with less rainfall, where median income was less than $50K, and where median age was less than 35.

Rainfall (Days)
·     In areas where it rained 5 days or less, APT Index restaurant sales increased [+2.9%]
·     In areas where it rained more than 5 days, APT Index restaurant sales increased [+1.8%]

Median Income
·     In areas with median income less than $50K, APT Index restaurant sales increased [+2.6%]
·     In areas with median income $50K or greater, APT Index restaurant sales increased [+1.9%]

Median Age
·     In areas with median age less than 35, APT Index restaurant sales increased [+2.6%]
·     In areas with median age greater than 35, APT Index restaurant sales increased [+1.9%]

Among the Top 25 metro areas, the APT Index showed restaurants performing the best for the month of September in: Houston, TX with a [+6.8%] sales increase; Denver, CO [+6.7%]; and San Antonio, TX [+5.0%]. The areas where the APT Index showed restaurants performing the worst were: Charlotte, NC [-2.7%], Tampa, FL [-2.2%], and New York, NY [-0.3%].

[All figures are a year-over-year, same-location comparison from September 2014 to September 2013, adjusted for consistent weekdays.]

The APT Index includes a subset of APT’s $2 trillion in sales data. The Index aggregates data from sales registers at over 65,000 locations across the U.S. to show how year-over-year performance changes for same-store sales in the physical channel. Unlike other sources, the APT Index is based on reported sales data, allowing APT to make statistically significant observations about retail and restaurant sales. As a result, the APT Index provides the most definitive and accurate analysis of sales available.

For more information, visit: http://www.predictivetechnologies.com.

About APT
APT is the world’s largest purely cloud-based predictive analytics software company. APT’s Test & Learn software is revolutionizing the way Global 2000 companies harness their Big Data to accurately measure the profit impact of pricing, marketing, merchandising, operations, and capital initiatives, tailoring investments in these areas to maximize ROI. APT’s client portfolio includes Walmart, Staples, Lowe’s, Wendy’s, Starbucks, Subway, SunTrust, Hilton Hotels, and others. APT has offices in Washington, D.C., San Francisco, Bentonville, London, Taipei, and Tokyo. Visit http://www.predictivetechnologies.com to learn more.

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