Brand View and Revionics partner to offer retailers comprehensive strategic and tactical pricing solutions
Reading, England (PRWEB UK) 14 October 2014 -- Brand View, the leading international provider of price and promotion tracking, is excited to be working with Revionics, a leading provider of End-to-End Merchandise Optimization solutions. Brand View has joined Revionics’ Competitive Data Partner program, which delivers a joint solution that enables retailers of all sizes to seamlessly incorporate competitive data into their competitive positioning strategies at the speed, scale and frequency necessary to capitalize on the ever-changing competitive marketplace conditions. The solution helps retailers execute fact-based, shopper-centric pricing and promotions on a day-to-day basis.
Across the globe, savvy retailers are able to increase sales and grow margins by combining the quick and efficient collection of real-time online competitor price intelligence with demand-based science and predictive analytics to surgically execute competitive price strategies.
Today's retailers are increasingly turning to technology (and staggering amounts of data) to better and more easily understand and respond to changing shopper and competitor behaviour at the speed and scale now required.
Brand View and Revionics seamlessly combine competitor data with price management and optimization in a unified solution enabling retailers to make faster, more profitable pricing decisions and maximise sales.
‘Reacting to pricing data that is readily consumed by shoppers, available online and often advertised by rival stores is critical,’ says Bruce Dove, President, Brand View. ‘Understanding the competitive price and promotion landscape for key lines, as well as optimizing the price of all lines by category, can quite simply transform profits and sales.’
“We welcome Brand View to our Competitive Data Partner program and together we look forward to helping retailers’ better leverage competitive data and insights to substantially strengthen their competitiveness,” said Marc Hafner, Revionics CEO. “Together our solutions will drive more precise pricing and promotion decisions that deliver improved profits, margins and customer loyalty.”
Enabling retailers and manufacturers to measure and manage their price position, communicate this to shoppers, as well as tracking their online product presence, Brand View is trusted by the biggest names in the industry, while Revionics leverage the industry’s most advanced predictive analytics and demand-based science to ensure retailers have the right product, price, promotion, placement and space allocation for optimal results.
About Brand View
Brand View is the leading international provider of real-time price, promotion and online product positioning tracking. We enable our clients to measure and manage their price position, communicate this to shoppers, as well as increasing their digital presence and product content integrity. Trusted by the biggest names in the industry, Brand View’s easy to use, powerful analytics give clients an unparalleled insight into the competitor landscape.
Seamless coverage of online and bricks and mortar stores – including North American, European, Australian and Brazilian markets – together with easy integration of proprietary data facilitates immediate benchmarking of value proposition, promotional activity and online position against competitors through instant, integrated insights into when prices change, promotions begin, new products are listed and e-commerce performance.
Our combination of online and field collected data integrates seamlessly with our customers' own data to present a single, holistic view of the market.
For more information and a 14 day trial email sales(at)brandview(dot)com or visit http://www.brandview.com.
About Revionics, Inc.
Revionics delivers proven End-to-End Merchandise Optimization solutions, enabling retailers of all sizes to execute a fact-based omnichannel merchandising strategy utilizing the most comprehensive set of shopper demand signals to enhance financial performance with improved customer satisfaction. Revionics’ solutions leverage advanced predictive analytics and demand-based science to ensure retailers have the right product, price, promotion, placement and space allocation for optimal results across all touch points in the omnichannel shopping episode – online, in-store, social and mobile. Offered on a scalable, high performance SaaS platform, these solutions deliver insights and recommendations at speed, scale and frequency, while providing speed-to-ROI. Over 37,000 global retail locations representing $150+B in annual revenue across grocery, drug, building materials, convenience, general merchandise, discount, sporting goods stores and eCommerce sites optimize with Revionics’ solutions. Revionics has been recognized as a Deloitte Technology Fast 500™, Red Herring Top 100 Global, Red Herring Top 100 Americas and JMP Securities’ Hot 100 Software Company.
For more information, please visit http://www.revionics.com.
Contacts
Brand View
Dave Howard
Senior Marketing Manager
0118 900 1084
dave(dot)howard(at)brandview(dot)com
Dave Howard, Brand View, +44 1189001084, [email protected]
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