Benchmarking Platform Adds Statistical Areas to Platform for Comparisons and Analysis

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With the addition of statistical areas to the Public Insight platform, users will be able to benchmark demographic, social, economic, job and housing information more effectively and efficiently than using source data sites individually.

...This will help us in building our new programs and strengthening our existing programs. This new data set will be adding significant value when combined with the higher education data already within Public Insight

Public Insight, a benchmarking platform that transforms public data for competitive intelligence, regional analysis and decision support has announced the addition of statistical areas to its platform. With the addition of statistical areas, users will now be able to analyze and compare demographic, social, economic, job and housing information more effectively and efficiently than using source data sites individually.

Statistical areas (metropolitan and micropolitian areas) are geographic entities defined by the Office of Management and Budget (OMB) for use in publishing Federal statistics. Data for statistical areas is reported by numerous government departments, including the U.S. Census Bureau and the Bureau of Labor Statistics. The Public Insight platform leverages the power of this new regional data for analysis. For example, a higher education user could look at a trend line of job openings alongside a trend line of wages to determine the magnitude of investment in specific programs. In addition to higher education uses, Public Insight allows economic development agencies to analyze job data relative to demographic data.

One of the new major data sets that comes with statistical areas is the Standard Occupational Classification System codes (“SOC”). SOC codes are used to classify workers into occupational categories. This classification is beneficial to numerous user groups because when SOC codes are looked at holistically alongside higher education data, individuals can better understand the economic environment of a region.

“With the addition of SOC codes to the Public Insight platform, our college will be better positioned when trying to understand the economic impact and labor market in our surrounding areas.” Said Lijuan Zhai, Director of Institutional Research, Assessment and Planning at Fresno City College. “This will help us in building our new programs and strengthening our existing programs. This new data set will be adding significant value when combined with the higher education data already within Public Insight.” Said Zhai

Public Insight plans on increasing the data within statistical areas in the near future, as well as constantly updating what is currently in the system. To find out more information about Public Insight, please visit http://www.publicinsightdata.com

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Chris Lintner
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