New York, NY, October 14, 2014 (PRWEB) October 14, 2014
CA Creative, a digital agency focused on growing brand identity and business through social media channels, announced today it has been tapped by fashion brand, ashley B, as Social Media Agency of Record. CA Creative will manage ashley B’s social channels, namely Instagram and Pinterest, with capabilities including strategy development, daily community management, and the execution of influencer campaigns and contests.
Based in New York City, ashley B is a line of luxury outerwear that combines innovative silhouettes with finely wrought details. Launched in 2012, the line consists of high-end outerwear that is both modern and adaptable. In expanding ashley B’s digital footprint through social media, CA Creative will take an editorial approach to Instagram and Pinterest, highlighting the architectural, sculptural designs, as well as the craftsmanship and quality fabrics of ashley B pieces.
“Through engaging posts on visually stimulating platforms such as Instagram and Pinterest, CA Creative will establish a strong social media foundation for ashley B to connect with consumers,” explains Carol Han, Partner at CA Creative. “ashley B adds a fantastic luxury fashion brand to CA Creative’s client roster and we cannot wait to begin working on their social strategy.”
With clients including ATM, Hartmann Luggage, and LOFT, CA Creative is no stranger to social media branding for fashion. The team aims to conceptualize and produce fresh online content that cultivates a strong social media presence for clients, always keeping big-picture goals in mind: engage users, build audience loyalty, and bring brands to life.
“ashley B values strong connectivity with our consumers through social media, especially on visual channels like Pinterest and Instagram,” says Sharon Pandolfo Pérez, Executive Marketing Director at ashley B. “We are eager to jumpstart these two arms of our social media campaign with the CA Creative team and cannot wait to see how their team further evolves the ashley B brand, and helps us connect even more with our luxury consumer.”
About CA Creative:
CA Creative is a forward-thinking, hands-on, creative agency focused on growing brand identity and business by procuring and maintaining attention in digital spaces. CA Creative conceptualizes and produces fresh online content and cultivates a strong social media presence, always keeping big-picture goals in mind: engage users, build audience loyalty, and bring brands to life. For more information visit http://www.cacreativeonline.com
About ashley B:
Based in New York City, ashley B is a luxury line of outerwear that combines innovative silhouettes with fashion-forward, edgy details. Launched in 2012, the line was inspired by a need in the marketplace for high-end outerwear that is both modern and adaptable, delivering multi-functional and stylish pieces. ashley B is sold at luxury department stores including Barneys, Saks Fifth Avenue, Neiman Marcus, and Holt Renfrew, online at sites including SAKS direct, and Revolve Clothing and at specialty boutiques nationwide. For more information, visit http://www.ashleyb.us/.