John Ross, CMO, Inmar and Linh Peters, VP Marketing, SpartanNash will Co-present at Shopper Marketing Conference and Expo in Minneapolis, MN

Share Article

Session on October 23 will profile success of SpartanNash’s load-to-card coupon program

Inmar today announced that John Ross, Chief Marketing Officer, Inmar and President, Inmar Analytics and Linh Peters, Vice President of Marketing at SpartanNash, will present “Taking Loyalty to the Next Level Through Digital Engagement,” at 8:00 a.m. on October 23 at the 2014 Shopper Marketing Conference and Expo in Minneapolis, MN.

Part of the “Seeing the Big Picture” track, this session will examine how Inmar and grocery retailer and distributor SpartanNash collaborated to create a positive online experience for SpartanNash’s shoppers through their yes Rewards load-to-card (L2C) coupon program. Since its launch in October 2013, this e-wallet initiative has already seen more than two million digital offers clipped, with redemption rates for paperless coupons offered through the program averaging close to 15 percent.

SpartanNash, which operates 166 supermarkets in nine states, introduced its yes Rewards loyalty program in 2010. The program offers consumers access to in-store promotions, savings clubs, pharmacy benefits and fuel offers. In October 2013, the Michigan-based company took its loyalty efforts to the next level by teaming with Inmar to launch a L2C coupon program that is regularly providing registered program members with 200 online offers every month.

More information regarding the session and the Shopper Marketing Conference and Expo, taking place October 21-23 at the Minneapolis Convention Center, is available by clicking here.


Inmar is a technology company that operates intelligent commerce networks. Our platforms connect offline and online transactions in real time for leading retailers, manufacturers and trading partners across multiple industries who rely on Inmar to securely manage billions of dollars in transactions. Our Promotions, Supply Chain and Healthcare platforms enable commerce, generate meaningful data and offer growth-minded leaders actionable analytics and execution with real-time visibility. Founded in 1980, Inmar is headquartered in Winston-Salem, North Carolina with locations throughout the United States, Mexico and Canada.

For more information about Inmar’s products and services, please call 866.440.6917 or visit


SpartanNash (SPTN) is the largest food distributor serving military commissaries and exchanges in the United States, in terms of revenue. The Company's core businesses include distributing food to military commissaries and exchanges and independent and corporate-owned retail stores located in 44 states and the District of Columbia, Europe, Cuba, Puerto Rico, the Azores, Bahrain and Egypt. SpartanNash currently operates 166 supermarkets, primarily under the banners of Family Fare Supermarkets, D&W Fresh Markets, Family Fresh, No Frills, Bag 'n Save, Sun Mart and Econofoods.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Sharon Joyner-Payne
+1 (336) 631-7663
Email >
Follow >
Visit website