PENNSAUKEN, NJ (PRWEB) October 15, 2014
A top-10 global pharmaceutical giant joins the ranks of other digital leaders in launching Compas, Inc.’s programmatic buying platform, AdMissionSM, to reach their target physician audiences in their digital surround.
Launched earlier this year in partnership with leading programmatic technology firm Proclivity Media, AdMissionSM exclusively leverages advanced technology and Compas’ proprietary ByDoctor® data and deep industry insights to buy, serve and optimize on-demand, real-time healthcare provider (HCP)-level targeted digital media placements – a first in the healthcare industry. Using the power of programmatic buying technology, AdMissionSM guarantees relevant media placements will reach target-specific audiences when they arrive on publisher sites across both healthcare and consumer web properties, including websites and mobile apps.
AdMissionSM is the nation’s only active platform to consistently reach and deliver messages to target HCPs in their daily digital environment, maximizing the effectiveness of a brand’s campaign and eliminating wasted spend with full transparency and enhanced ad verification.
About Compas, Inc.
Compas, Inc. is the nation’s largest buyer of healthcare media and non-personal promotion, representing volume of 50+ pharmaceutical companies and purchasing across the largest network of suppliers of all media channels to reach professional and direct-to-patient audiences. Compas combines the purchasing power of its individual clients to generate incremental savings above the best prices the client or their agency can earn, resulting in self-funding media buying that reduces costs and returns dollars to clients’ bottom line. Compas is a diversity supplier certified by the National Minority Supplier Diversity Counsel. Visit http://www.compasonline.com.