Mobile A/B Testing Service Taplytics Brings Cross-Platform Personalization to Mobile Apps

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Through its newly announced Android support and User Insights system, Taplytics brings next generation personalization and deep user understanding to mobile apps.

Taplytics, the leader in mobile A/B testing, today releases the next generation in cross-platform personalization on mobile. With the public release of their Android SDK and User Insights platform, Taplytics now enables mobile app publishers to gain an understanding of their mobile users that was previously not possible. Delivering a greater level of personalization and understanding about their users, Taplytics enables mobile designers and developers to deliver tailored, personal experiences to all of their users - no matter what platform they are developing for.

As of today, anyone can download the Taplytics Android SDK and run full-featured, code or visual A/B tests on Android ( They can also get full access to the just released User Insights platform on Taplytics.

“This is a huge step forward for the possibilities of personalization on mobile.” said Aaron Glazer, CEO of Taplytics. “We are excited to see how our clients take advantage of the new capabilities. We expect to see a new quality standard of user experience being set in mobile on both Android and iOS, now that these features are available to app publishers.”

With the release of Taplytics for Android, Taplytics is giving users the power to amplify the benefits of the platform and to minimize the challenges. With the Taplytics SDK installed in an app, publishers can find ways to build retention, engagement and revenue. With Taplytics’ powerful targeting and filtering tools, publishers can turn Android’s hardware fragmentation into a strength by targeting feature and UI updates to specific sets of users and devices, delivering delightful experiences.

Taplytics User Insights gives app publishers actionable data to answer the question “Why?”, with key indicators like acquisition, engagement, cohort, retention analysis and activation analysis without any additional instrumentation.

User Insights provides deep insight into exactly what each user or each cohort of users is doing in their app, right down to time spent on each view and the actions taken. Data is organized by device type, geography, experiment and variation allocation, as well as any other custom variables set in the app. With these insights, marketers, developers and publishers can take action and directly understand the results in their most important metrics.

Aaron Glazer said of the announcement, “These new technologies build off an already powerful platform and give our customers tools that are unmatched in the industry to understand their users and drive revenue from their mobile apps.”

To find out more about Taplytics new User Insights system, visit

About Taplytics

Taplytics is mobile A/B testing that is made to work the way you do. We bridge the gap between marketing and development, enabling your team to find insights that will make your app more profitable. With those insights in hand, Taplytics gives you the tools to take action, instantly.

This means you can iterate your app faster, have more relevant data for making decisions and extract more value out of your app through proper optimization. And because it does not require App Store updates, even non-technical team members can run powerful experiments.

For more information, visit

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