Two Years After Epiphany During Hurricane Sandy, New York Entrepreneurs Realize Their Vision to Make A Difference With the Launch of WeWIN

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WeWIN's cause commerce platform benefits nonprofits and schools, offers retailers a turnkey means to connect with their fans and the causes they care about, like victims of Hurricane Sandy.

WeWIN, Rewards, Red Cross Blood Donor App

Syd Dufton, President & CEO of WeWIN

“It’s hard to believe that it has been two years since my colleagues and I tried to conduct business amid Hurricane Sandy-soaked streets and had the epiphany that we could impact the future of cause marketing,” said Syd Dufton, president and CEO of WeWIN.

WeWIN, a division of New York City based commerce leader Axle Digital, announces its cause commerce platform is available to benefit retail, nonprofit and educational partners of all sizes. WeWIN was established in recognition of the immediate need for support and supplies the day after Hurricane Sandy hit. The New York City and Long Island-based team of entrepreneurs witnessed firsthand how people gravitated toward social media to try doing something good in the face of so much devastation. They realized their technology had the potential to do much more than sell product and amended their business plan to address the need. Two years later, an idea that was born amidst a disaster is now changing the future of cause marketing for retailers, nonprofits and consumers alike.

“By directly integrating with retail ecommerce systems, WeWIN provides a unique way for retailers and nonprofit organizations to engage their audiences,” says Syd Dufton, president and CEO of WeWIN. “While our technology platform has widespread application, it is most impactful in helping organizations engage today’s mobile millennials who follow nonprofits on social media, are comfortable making donations via mobile devices and show an affinity for brands that partner with causes.”

WeWIN works behind the scenes to facilitate the retail/nonprofit relationships and cause commerce transactions so its customers can focus on what they do best.

Today’s connected consumers value social interaction, immediate gratification and transparency. The WeWIN for Causes platform arms nonprofits with the tools to engage the future generation of donors and monitor what is resonating with them. WeWIN also enables charities to easily partner with retailers of all sizes to offer donors tangible retail rewards through new and existing applications like apps, mobile websites and social media platforms. WeWIN recently debuted its rewards platform integrated into the American Red Cross Blood Donor App, offering users a range of exclusive retail rewards and discounts for making and keeping their lifesaving blood donation appointments. Some of the many inaugural retail participants include Crutchfield, Eton, North Fork Taffy, ProFlowers, Renee’s Garden and Shari’s Berries.

The WeWIN for Retailers platform and turnkey service make it easy and cost effective for retailers of all sizes – from national chains to local shops – to attach their brand to causes and engage in a new wave of cause marketing. As the first API-based (application programming interface) platform, WeWIN enables retailers to be included in a cause campaign in a matter of hours with the unique product offers and discounts they choose. This technology coupled with geofencing enables retailers of all sizes and locations to align themselves with major national causes and campaigns, getting hyper-local. No one is too small to make a difference.

WeWIN has also collaborated with some of the world’s biggest online retailers to enable physical donations to teachers and schools via the “WinList.” Donors can see 100 percent of their contribution affecting classrooms. It is an ideal way for out-of-area family members, alumni and others to make a difference in a completely transparent manner.

“It’s hard to believe that it has been two years since my colleagues and I tried to conduct business amid Hurricane Sandy-soaked streets and had the epiphany that we could impact the future of cause marketing,” said Syd Dufton, president and CEO of WeWIN. “It feels good to know that we have already played a role in encouraging more people to donate blood to the Red Cross; we are excited to see what the next year holds for new cause commerce campaigns. We encourage organizations of all sizes to embrace the role of technology and social efficacy to engage millennials in the future of giving.”

About WeWIN
WeWIN is a division of New York City based Axle Digital, specializing in fully customizable solutions for integration into ecommerce systems engaging customers any place, any time. Axle Digital and the WeWIN team have more than a decade of experience with successful commerce systems for major brands and retailers like Nordstrom and Gap. WeWIN was born following Hurricane Sandy as the Axle Digital team witnessed firsthand how retailers, causes and consumers looked to social media to help organize donations and relief efforts. The WeWIN platform bridges the gap between ideas, causes, products and customers with a single interface. It is the first API-based (Application Programming Interface) rewards program tied to retail. WeWIN is offering schools, charities and nonprofit organizations a way to thank their donors and retailers a way to engage fans with the causes they care about. For more information about WeWIN and its commitment to powering the next generation of giving, visit Or connect with WeWIN on Facebook, Google+, LinkedIn, Pinterest and Twitter.

Media Contacts:
Kristin Brocoff | | m. 949-400-4899
Stephanie Forte | | o.702-898-2547 | m. 702-596-9866
Forté PR on behalf of WeWIN

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