Journeys International Uses SugarCRM to Take Their Customers on Amazing Adventures

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Journeys International, which creates and delivers extraordinary guided adventures in over 60 countries, uses SugarCRM to manage relationships with travelers.

Journeys International

Other noticeable changes for Journeys since using their customized instance of Sugar have been frequent reporting, identification of client trends, and improved financial management.

Journeys International (Journeys) has installed SugarCRM to represent the interests of their customers. As a full-service tour operator, Journeys needed a CRM system that could scale without losing the personal touch of their customized travel arrangements. Journeys used Technology Advisors (TAI), a Three-Star Platinum partner of SugarCRM, for consulting and implementation.

The Journeys team quickly realized that their business didn’t fit the mold for traditional CRMs, since they don’t have the standard types of contacts, cases, or accounts. An initial attempt at deploying CRM failed until they were introduced to TAI through Sugar’s partner network. A full business analysis of Journeys led to TAI building a unique CRM system from scratch – an “XRM” system. “Journeys International was the first customer of mine who didn’t use a single core CRM module,” said TAI consultant Lan Luo. “A true XRM case.”

As tour operators, Journeys tracks their clients’ travel reservations for specific destinations and excursions. “Primarily we track the relationship with the travelers,” explained Journeys President Robin Weber Pollak, “and now we can use CRM to improve communication with our partners on the ground too.” Other noticeable changes for Journeys since using their customized instance of Sugar have been frequent reporting, identification of client trends, and improved financial management.

A case study detailing Journeys International’s creation of an XRM solution with Sugar has been published.

About Journeys International
Journeys International creates and delivers extraordinary guided adventures that fulfill dreams, stretch understandings, protect the natural environment, support traditional cultures, and foster connections between people. For more information, visit or call 1-800-255-8735 toll-free.

About Technology Advisors
Technology Advisors helps businesses increase sales and marketing productivity and improve their profitability. As a global business and technology consulting company, Technology Advisors specializes in the development of Customer Relationship Management (CRM) process and technology strategies and solutions that make businesses successful, and offers Consulting, Project Management, Support, and Training. Since 1991, the company has enabled over 2,000 businesses to achieve real business results from their CRM initiatives. Headquartered in Des Plaines, IL, Technology Advisors has specialists in the Financial Services, Property, Healthcare, Manufacturing, Construction and Professional Services industries.
For more information, visit, call 1.847.655.3400 or 1 877-TAI-4CRM toll free in the U.S. or email info(at)techadv(dot)com.

About SugarCRM
SugarCRM enables businesses to create extraordinary customer relationships with the most innovative and affordable customer relationship management (CRM) solution on the market. By placing the individual at the center of its solution, SugarCRM is putting the “i” in CRM and empowering people at all levels of an organization to better understand and engage with customers. Based in Silicon Valley, SugarCRM is backed by Goldman Sachs, Draper Fisher Jurvetson, NEA, and Walden International. More than 1.5M individuals in over 120 countries rely on SugarCRM. To learn more visit SugarCRM or follow @SugarCRM.

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Alex Biardo
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