Florock® Welcomes New Business Development Manager for State of California

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Florock Polymer Flooring, manufactured by Crawford Laboratories, Inc., Chicago, continues its record growth in the U.S. and abroad, with a new Business Development Manager for the State of California and key areas of Mexico, Central and South America.

New Florock Business Development Manager, Jose Ibarra

Florock® Polymer Flooring, manufactured by Crawford Laboratories, Inc., Chicago, is pleased to welcome Jose Ibarra as Business Development Manager for the State of California, key areas within Mexico, and parts of Central and South America. Ibarra joins Florock after 14 years as a consultative sales representative for competitor Crown Polymers, LLC. With his wealth of technical experience, thorough understanding of the industry, and record of success, Ibarra is exceptionally well-prepared to expand Florock’s market share in the region.

The innovative Florock line includes seamless, fluid-applied flooring systems for nearly every commercial, industrial and institutional application, including antimicrobial, USDA-compliant, low odor and quick-curing products, as well as moisture-tolerant, thermal shock resistant and chemical -resistant floors. High performance decorative products, such as the recently-launched Florotallic “Faux Stain” Metallic System, known for its exceptional beauty and impressive durability, are continually being developed in the company’s R&D laboratory in response to market needs and design trends.

In addition to one of the most complete commercial resinous flooring lines available, Jose Ibarra can now offer customers fast shipping, convenient local pick-ups and regional training workshops, thanks to Florock’s California warehouse and office. Bilingual, he is able to provide consultative services to both English and Spanish-speaking contractors, architects and facility managers. When asked about his decision, Ibarra replied, “I made the move, because Florock offered a company with a solid foundation, where I could build a career and continue to provide the best service in the market to meet my clients’ needs. It’s like a breath of fresh air to know that I have all the resources I need to work with confidence. Every one of my clients and colleagues will benefit from my new position with Florock.”

David Schmetterer, Florock President, said, “Jose is a true professional with the knowledge, skills and connections it takes to grow the territory. He’s made a very positive impression on me and my staff -- he fits in perfectly with our company culture of innovation, integrity and exceptional service. We’re very excited to have Jose onboard and look forward to supporting him as he takes on his new role. Jose is committed to our goal of being the flooring leader in the region and to providing optimal flooring solutions to our clients. There’s no doubt he will succeed in both.”

Experienced Florock Representatives are locally available nationwide. Call 1-800-FLOROCK (1-800-356-7625) to find one near you.
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ABOUT FLOROCK®, MANUFACTURED IN THE U.S.A. BY CRAWFORD LABORATORIES, INC. -- Serving facilities nationwide, Crawford Laboratories, Inc., is a respected leader in the manufacture, research and development, and installation of solutions-oriented concrete floor coatings and toppings. Independently owned for over 60 years and located in Chicago, Illinois, Crawford Laboratories was founded on the principles of cutting-edge technology, innovation and impeccable integrity. Please visit http://www.florock.net for more information.

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Aviva Llorens
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