DTT Signs MPA with Juice It Up!

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DTT announced today a partnership with raw juice and smoothie bar concept, Juice It Up! After completing a successful pilot at one corporate location in Northern California, Juice It Up! named DTT their preferred vendor for digital surveillance technology.

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We are very happy with DTT and are confident that our franchisees will very quickly realize how reliable the system is.

DTT announced today a partnership with raw juice and smoothie bar concept, Juice It Up! After completing a successful pilot at one corporate location in Northern California, Juice It Up! named DTT their preferred vendor for digital surveillance technology. DTT will be supporting Juice It Up! franchisees across the country to provide various managed services and loss prevention tools.

“We are very happy with DTT and are confident that our franchisees will very quickly realize how reliable the system is. The POS integration is especially impactful and allows us to manage our business more carefully,” said Frank Easterbrook, President and CEO for Balboa Brands, Inc., Management Company for the Juice It Up! brand.

“Juice It Up! is a growing concept that has already established a presence in today’s healthy living sector and we are very proud to have partnered with them. With over 15 years of experience in the fast casual industry, DTT understands the challenges Juice It Up! operators may face and we are excited to help them improve. We certainly look forward to meeting and working with the various Franchisees and hope to make an impact on the brand very quickly,” said Tom Moran, EVP of Sales & Marketing for DTT.

About DTT
Headquartered in Los Angeles, California, DTT provides digital video surveillance solutions to the hospitality and specialty retail industries. DTT was founded in 1999 by Sam Naficy, leveraging the power of emerging digital technology to support the needs of a broad base of clientele. Since first launched, DTT has equipped, serviced and supported more than 35,000 clients. Every day, software provided by DTT protects trillions of dollars in assets and oversees nearly 2 million employees. Some of the world’s most popular and respected restaurant brands use DTT including McDonald’s, SUBWAY®, Dairy Queen, Burger King, Arby’s, Dunkin Brands, Taco Bell, KFC, Auntie Anne’s, and Potbelly Sandwich Works, to name a few. Please visit http://www.dttusa.com for more information.

About Juice It Up!
Juice It Up! is a franchised raw juice and smoothie bar chain that specializes in delicious and functional fresh-squeezed juices, blended-to-order real fruit smoothies and nutrient-rich options such as handcrafted Açaí and Pitaya Bowls. Founded in 1995, the Irvine, Calif.-based brand is committed to providing its guests with a variety of great-tasting, better-for-you food and drink choices designed with health in mind. With over 80 locations across California, Arizona, New Mexico and Texas, the company is aggressively expanding in 2014 with its newly revamped restaurant design, a heavier focus on the growing demand for raw juice options and a menu refresh that reflects the brand's active personality and motto to "Live Life Juiced!" As the nation's leading smoothie and juice bar franchise Juice It Up! has experienced an overall sales increase of 40 percent since March 2012 along with month-over-month growth for 21 consecutive months. An established brand with unparalleled experience in the raw juice bar industry, Juice It Up! is poised for aggressive expansion with the availability of attractive franchise opportunities throughout the U.S. For more visit http://www.juiceitup.com.

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Nadine Malek
DTT
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