Straight Talk Wireless® And Driver’s Edge Kick Off National Teen Driver Safety Week With Safe Driver Initiative Event

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Families receive crash course in the perils of distracted driving at behind-the-wheel event in Atlanta

Educating families about the perils of distracted driving couldn’t be a more important topic right now, as we head into the busy holiday season,” said Jeff Payne, founder and CEO of Driver’s Edge

Straight Talk Wireless, the leading US no-contract cell phone service provider, and Driver’s Edge, a non-profit organization dedicated to teaching young drivers what is not being taught in traditional driver’s education, held a behind-the-wheel event this past weekend in Atlanta, GA to honor National Teen Driver Safety Week. The event is part of Straight Talk’s ongoing Safe Driver Initiative, which recently reported that parents are texting while driving more than teenagers (33 percent vs. 24 percent) – and these new drivers (80 percent) view their parents as the most important influence on their driving habits.

The Safe Driver event provided a one-of-a-kind experience that tested the driving skills of teens and parents with and without distractions such as texts and phone calls to calculate their personal “Distraction Score.” The course was aided by the help of Straight Talk’s Safe Driver Car Connection, a device that blocks incoming calls and texts while the car is in motion.

“Educating families about the perils of distracted driving couldn’t be a more important topic right now, as we head into the busy holiday season,” said Jeff Payne, founder and CEO of Driver’s Edge. “We hope that our event has helped to spark this crucial conversation among families and encouraged them to put the phone down while driving.”

The safe-driving course simulated the dangers of texting and driving, testing drivers on a number of exercises including lane position changes, proper turning, emergency braking and more while trying to navigate obstacles in the course. Driver’s Edge instructors and the Georgia State Patrol were also on hand to provide tips and must-haves to prevent distracted driving.

Straight Talk Safe Driver Car Connection
The Straight Talk Safe Driver Car Connection device provides a solution for parents and teens by blocking incoming calls and texts when the car is in motion, and even allows parents to monitor the safety of teen drivers from their smartphone. The device also features cell phone restriction to block texting while driving, safety zone alerts to keep parents in the know of where their teens are driving and provides data on fuel economy, vehicle health with maintenance alerts and driver scoring.

The Straight Talk Safe Driver Car Connection is available exclusively at Walmart and online at and at a suggested retail price (MSRP) of $139.88. There are two no-contract service plans available with the device: a 30-day option for $10 and a one-year option for $100. For more information on the Straight Talk Safe Driver Initiative, visit

About Straight Talk Wireless
Straight Talk is a service provided by TracFone Wireless, Inc., America’s largest no-contract cell phone provider with over 25 million subscribers. TracFone Wireless is a subsidiary of América Móvil S.A.B. de C.V. ("AMX"). AMX is the leading provider of telecommunication services in Latin America. For more information about Straight Talk Wireless®, go to

About Drivers Edge
Las Vegas-based Driver’s Edge is a Nevada 501(c)(3) non-profit organization and public charity. Driver’s Edge offers a free educational program for young drivers (ages 21 and younger) teaching real life emergency avoidance and response techniques and overall driver safety. This innovative program is taught on an ongoing basis in Las Vegas, Nev., with annual national tours visiting multiple U.S. cities each year. The program is funded entirely by charitable donations, public grants and corporate sponsorship. For more information, please visit

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Cullen Heaney
Weber Shandwick
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