Brickstream Ships 100,000th Smart Device for In-Store Analytics Data Capture
(PRWEB) October 15, 2014 -- Brickstream, the in-store analytics market leader, today announced that it has this week shipped its 100,000th smart device for capturing and analyzing in-store data. Broad global adoption of Brickstream technology is being fueled by increasing demand for in-store analytics across the retail industry, and is supported by the company’s rapidly expanding channel partner network, which now encompasses more than 50 partners in 65 countries. Brickstream smart devices have counted over 8.5 billion people and measured real-time wait times for over 105 million individual shopping units.
Brickstream’s hardware and software solutions empower retailers and other businesses to capture and analyze highly accurate data about customer behavior in real-world environments, delivering the equivalent of “clickstream” analytics for the brick-and-mortar world. The insights gained through Brickstream technology help retailers improve real-time decision-making related to operations, merchandising, service, marketing and loss prevention and better understand store performance within the context of their multi-channel strategies.
“With the technology currently being piloted in six locations, Brickstream solutions empower our leaders and executives to continually improve our customer experience,” said Dave Redick, Vice President, Retail Business Systems for multi-format food, fuel and pharmacy retailer Giant Eagle, Inc. “We are excited to be the recipient of the 100,000th Brickstream smart device.”
“The retail analytics space has never been hotter, as more and more businesses seek to match their online data gathering with sophisticated technologies than can help them better understand and improve in-store performance, as well as their multi-channel efforts,” said Steve Jeffery, CEO of Brickstream. “With 100,000 Brickstream smart devices deployed by retailers, grocery chains and mall operators worldwide, decision makers are able to count billions of shoppers, measure wait times across millions of queues and gain valuable insight about the in-store customer experience. This milestone is symbolic of the unstoppable demand for in-store analytics, as more and more retailers see the high value of behavior intelligence.”
Brickstream’s global channel strategy is driving in-store analytic deployments for retailers, grocery chains and mall operators worldwide, with significant customer traction taking place in high-growth Asian and South American markets. Over the last year, Brickstream solutions were implemented by Colgram, a top apparel retailer based in Chile and in Terminal 21, a 9-story, 2,000+-store shopping mall in Bangkok, Thailand, among others. Brickstream has also recently added new partners in Australia, China, Costa Rica, Germany, Japan, Peru, the Philippines, Switzerland and the U.S., and earlier this year opened an office in Shanghai, China.
About Brickstream
Brickstream is the in-store analytics market leader, providing retailers with the insights they need to understand the multi-channel shopper and improve store performance, profitability and the customer experience. Brickstream’s technology intelligently collects, integrates and analyzes data related to the actions of people as they enter, move through and exit a store, delivering the equivalent of clickstream analytics for the brick-and-mortar world. In addition to retailers, grocery chains, mall operators, hospitals, and entertainment venues also use Brickstream to understand more about their customers and visitors, and draw on the insight gained to enhance customer service, optimize resources, and maximize economic opportunities in real-time. Headquartered in Atlanta, Brickstream has the largest installed base of 3D analytics smart devices worldwide, a global network of partners, and regional offices in Europe and Asia.
Laurie Gibson, Brickstream, http://www.brickstream.com, +1 (650) 346-8990, [email protected]
Share this article