Report: Global earphone shipments are estimated to reach 306 million in 2014, up 12.5% year on year, equaling about USD 6.6 billion by value, up 11.9% from a year earlier.
Albany, NY (PRWEB) October 16, 2014
Global and China Earphone Industry Report, 2013-2014 focuses on the following:
8 branded earphone vendors
13 earphone OEMs
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Global earphone shipments are estimated to reach 306 million in 2014, up 12.5% year on year, equaling about USD 6.6 billion by value, up 11.9% from a year earlier. The earphone can be divided into Bluetooth communications, sports earphone, OCC (Office Call Center), gaming earphone, HiFi earphone and normal earphone.
The average price of normal earphone is usually no more than USD 2, while high-end earphone could be worth USD 300. Plantronics and GN Netcom concentrate on OCC, Beats focuses on Pop, Skullcandy dominates sports, Turtle Beach (VTB) and Razer on gaming, while Samsung, LG and Motorola pull attention to Bluetooth communications, Logitech devotes to PC, and established companies like Sennheiser and AKG dedicate to HiFi.
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The popularity of high-priced Apple and Samsung’s Galaxy revolutionized earphone market. As mobile phone has become the center of the young people’s life, they are willing to spend USD 300 to buy premium earphones, which have expanded from small niche market of music lovers to mass market of the youth, attracting many brands into the market.
The emergence of Beats radically changed earphone industry. Since the establishment in 2008, Beats defeated all established earphone companies in less than 10 years to put itself on the throne globally. The success of Beats depends not on acoustic fidelity or high price/performance ratio, but exaggerated bass, overwhelming ads and fancy appearance. This stimulated many companies without acoustic background to swarm into the field.
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The earphones are manufactured in the form of OEM, and 95% of production is concentrated in mainland China, where a large number of earphone OEMs are located. The gross margin of earphone industry is extremely high, above 50% for branded earphone companies, and no less than 10% for manufacturers. Despite a high gross margin, the marketing expenditure of branded earphone companies is very large, as well as channel cost, resulting in a very low operating profit, which makes brand vendors focus on the market and contract the production to earphone manufacturers.
Car Air Fresheners Market - North America Industry Analysis, Size, Share, Growth, Trends, And Forecast, 2014 - 2020
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Demand for car fresheners in North America is projected to increase due to rise in consumer confidence, result of economic recovery, and strategic marketing efforts by key market players. Car freshener has now become an important product in the automotive after-market in North America. Spending on discretionary consumer goods increased in the region between 2012 and 2013 due to recovery of the economy in the U.S. and Canada. This trend is likely to continue in these markets over the next six years, which would drive impulse buying of car fresheners in North American consumers.
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Furthermore, growth in the car air freshener market will be supported by constant product innovations and innovative marketing strategies by key players across North America. Demand for organic/natural car-freshener products would drive the innovations in product offerings by large players in this market. Furthermore, longer hours spent in cars and trucks have created a need for attractive and chemical-free car freshener products among consumers in North America. The car air fresheners market in North America is likely to expand at a healthy CAGR over the next six years, thanks to consistent innovations and product updates in car air fresheners by key market players.
Curved Televisions Market (By Screen Size - Large-Sized Curved Televisions, Mid-Sized Curved Televisions And Small-Sized Curved Televisions) - Global Industry Analysis, Size, Share, Growth, Trends And Forecast, 2013 - 2019
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The curved television market is expected to foresee continuous growth in coming years. This is mainly due to the enhanced features offered by curved televisions such as ultra high definition (UHD) resolution, 3D compatibility, high contrast and less reflection, auto depth enhancer and uniform viewing distance. Today, TV has become an important means of entertainment and education in every home, institutions and businesses. Consumer expectations are now increasing for better features, and most importantly for better image quality. As a result, better picture quality offered by curved television is one of the important factors driving the growth of this market.
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Curved television with 4k resolution has significantly enhanced the perceived quality of image for end-users on large screen. Also, curved OLED TV reduces power consumption to half or less as compared to CRT and LCD TVs. One of the major restraints to the growth of this market is high initial cost of television. Due to the high cost of curved televisions, these products are popular with limited number of applications, for instance, in shopping malls, commercial trade centers and people with high disposable income. At present, the cost involve in manufacturing OLED displays is very high and which, in turns, effects the cost of final product.
Eyewear Market (Spectacles, Contact Lenses, Plano Sunglasses) - Global Industry Analysis, Size, Share, Growth And Forecast, 2012 - 2018
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Increasing usage and acceptance of eyewear products in general, and prescription eyewear in particular, is a critical driver for market growth. With a large percentage of the population afflicted with conditions such as myopia, hyperopia, presbyopia, and astigmatism, the demand for corrective eyewear is on the rise. Plano sunglasses, which are sunglasses fitted with non-Rx lenses, provide protection for the eyes against harmful UV radiation. These non-prescription products are expected to witness lower demand in the organized sector in developing geographies; however, they contribute largely to the overall revenue due to high retail prices.
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Spectacles enjoy widespread global popularity owing to high degree of penetration in developing and developed economies alike. Due to lifestyle changes, which involve increasing formal employment and extensive usage of computers, the number of individuals using corrective eyewear is also on the incline. Contact lenses are gaining user acceptance due to increased awareness and convenience of use. Daily disposable and weekly disposable contact lenses are expected to be the preferred modality, due to their cost effectiveness and low dependency on eye care products.
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