New York, NY (PRWEB) October 15, 2014
min will present its acclaimed 'Breakfast with the minsiders' series on November 6 at the Yale Club in New York City. This segment, 2015 Outlook: How to Thrive in a Hyper-Fragmented, Consumer-Centric Media World, will bring together media buyers and marketers to discuss the media environment, circa 2014-2015.
min presents this unique series as an open forum, no-holds-barred discussion between industry experts. Speakers for this panel include Allison Howald, SVP, managing director media planning communications at PHD Worldwide, Rachel Pasqua, mobile practice lead at MEC Global, North America, Christine Peterson, US group media director at MRY and Ginger Taylor White, EVP, managing director, publishing investment at Amplifi US.
Magazines are evolving into truly platform-agnostic, multimedia services for consumers. One question is whether their media partners - agencies and marketers - will follow with the same sense of shared purpose as in the past. The answer is not certain, though legacy media companies are confident and hopeful, even with the proliferation of screens and the emergence of many media newcomers.
During the November 6 Q&A breakfast, the panel will take a deep dive into how legacy print brands can really capture marketers' attention and budgets as well as what brands want and need in order to support the great magazine migration to a multi-screen, fragmented environment.
Attendees will learn:
-The marketing and advertising budget shifts to expect in 2015.
-How publisher, agency and marketer can work best together for winning integrated campaigns.
-How brands can benefit from publishers’ large and loyal social networks.
-The data and audience intelligence magazine brands can give marketers they can’t get anywhere else.
-The KPIs advertisers really want from cross-platform media.
-How media companies can partner with brands to make the shift from pure advertising to content marketing.
-How not to answer an RFP.
-Agency and marketer pet peeves about dealing with magazine ad sales staffs.
For more information regarding Breakfast with the minsiders or to register, visit http://www.minonline.com/minsider_Nov2014/.
Questions about the event can be directed to min's Marly Zimmerman at mzimmerman(at)accessintel(dot)com.
Breakfast with the minsiders is presented by min, the industry's trusted source on the consumer and b2b magazine business. For more than 60 years, min has been serving the magazine and media community with unparalleled coverage of this ever-changing industry. Brands and offerings includes include min, min's b2b, minonline, the daily Skinny from min (e-letter), the Best of Web awards, Sales Executive of the Year awards, 21 Most Intriguing, Editorial & Design Awards, Integrated Marketing Awards, guidebooks such as the State of Digital Media and Most Intriguing Covers, plus much more. For more information, visit minonline.com.