Companies can stop struggling with the concept of attributing online campaigns to retail sales with careful targeting, this exciting tech and some common sense. Steve Jackson CEO Quru.
Helsinki, Finland (PRWEB) October 17, 2014
For some time companies have been struggling with how they attribute online campaigns with offline sales.
TV audiences for instance have been measured by using panels run by independent research companies. While this is an indicative and widely accepted method of understanding the audience size across the country for various programs and therefore the associated ad slots, it’s always been difficult to measure the impact of an ad campaign.
Similarly online when you run a display campaign on a popular media website you might get some tiny percentage of clicks coming through from the ads you run (0.5% clicks from ad impressions is considered good). However media agencies insist that the value from the campaign is not purely in the clicks but also in the visibility from the display impressions on the media website.
Quru and Walkbase have partnered to solve these issues and more. Steve Jackson CEO of Quru comments;
“For a long time now companies have been struggling with how they attribute online campaigns with offline sales. It’s hard to gauge if the banners companies run on media websites actually produce sales offline.
If you target online campaigns carefully enough (by city for instance) you’d be able to measure the impact of online ads at driving foot traffic very easily. I think it’s very cool that we’d be able to correlate the keywords ‘IKEA sofas’ targeted to people in Helsinki to an uplift in foot traffic to the IKEA store in Vantaa (and ultimately sales of Sofas).
Also imagine if you could measure the amount of people passing the windows of an H&M or Stockmann, enter the store, visit the various locations within the store and finally purchase. You’d be able to judge the effectiveness of window displays at attracting people to come in, improve store layout effectiveness and increase sales whilst delighting your customers at the same time.
It’s a very exciting type of technology that’s paving the way for us to do so much more for retailers especially.”
Tuomas Wuoti CEO of Walkbase said;
“Our goal has always been to bridge the gap between Online and Offline retail and this partnership with Quru will be big step towards it. We want our customers to think their analytics and ad-retargeting as cross channel tools, instead of separate projects”
The cooperation has started already with the first joint event in Turkey at the Webit conference in October 2014.
We have one goal: To make our clients a billion euros.
Think of us as digital detectives. We forensically examine every clue to enable you to save or make more returns on your advertising spend. Everyone using the Internet leaves a digital fingerprint or a trail.
We help you understand what the trails mean, what your customers are looking for and guide you about what you need to change and why. We are not after an easy cut of your marketing money, we build long-lasting partnerships. Our world-class team has over 100 years of experience from Internet business development and can support any analysis tool you work with.
With us, you can outsource the operational without worries so that you can concentrate on strategy and planning.
Steve Jackson (CEO)
Walkbase is a complete platform for in-store customer engagement and omnichannel marketing automation.
Think of our solution as a combination of Google Analytics, marketing automation software and an ad retargeting engine for bricks-and-mortar stores. It’s a complete platform for optimising the impact of marketing on physical stores, personalising the in-store customer experience, and linking the online and offline customer journeys together.
We work with large retail chains including high-end retailers, groceries, automotive, restaurants & cafes, shopping malls, department stores, and airports all around the world.
Our SaaS solution is based on WiFi and Bluetooth beacon technology, with patent-pending indoor positioning & industry-leading analytics.
Tuomas Wuoti (CEO)