Opt-Intelligence and Sailthru Partner to Integrate Email Subscriber Acquisition and Personalized Omnichannel Marketing

Share Article

Opt-Intelligence’s Integration with Sailthru Provides Marketers with New Capabilities to Grow and Activate Their Email Contact Lists

Together, LeadServe and Sailthru provide a complete customer lead generation and long-term engagement solution.

Opt-Intelligence, the leading programmatic, self-serve email list growth provider for businesses through its LeadServe online toolkit, announced its integration with Sailthru, the leader in driving customer lifetime value through personalization. The new partnership unites LeadServe’s email list growth tools with Sailthru’s omnichannel marketing personalization product suite. Clients using the two platforms will be able to send contact records for their new opt-in email subscribers – sourced from LeadServe-powered opt-in ads – directly into Sailthru.

“Our clients constantly ask us to recommend best-in-class technologies that help personalize the customer experience after the new customer has raised her hand and asked to begin a conversation,” said Craig Anderson, Opt-Intelligence’s President and Chief Operating Officer. “Opt-Intelligence is excited to partner with Sailthru, a company that shares our passion for innovative technology and true one-to-one customer relationships. Together, LeadServe and Sailthru provide a complete customer lead generation and long-term engagement solution.”

The contact list growth and marketing automation integration is free for marketers using both LeadServe and Sailthru. The marketer simply selects Sailthru from a drop-down menu in LeadServe when asked where to send new subscriber contact details. As always, LeadServe is "performance" advertising, meaning the marketer indicates the amount it is willing to pay for a new email subscriber, and the marketer only pays when a consumer accepts the marketer’s sign-up invitation.

Opt-Intelligence was established in 2003 to accelerate opt-in email subscriber acquisition for permission-based email marketers. With opt-in ad units powered by Opt-Intelligence’s patented technology, the world’s leading marketers ask customers to subscribe to their email newsletters, join their loyalty programs, participate in their promotions, or follow their brand on social media. The opt-in ad unit is shown to targeted users across hundreds of websites and mobile apps. Users expressly opt in to the offer and ask to receive marketing email or social media posts from the marketer. With LeadServe, email marketers enjoy easy-to-use, self-service access to Opt-Intelligence's leading email subscriber acquisition capability.

“Time and again, email has proven incredibly vital to drive revenue for media and ecommerce companies. Today, however, in order to unlock full revenue potential, brands must tap into personalization strategies across all channels,” said Neil Capel, Chief Executive Officer and Founder, Sailthru. “In order to deliver the best and most complete customer journey, personalization is essential – that’s where the value is for any brand.”

Sailthru, the leader in driving customer lifetime value through personalization, is driving a major shift in how companies engage with their individual customers and optimize their revenue opportunities. Through the automated analysis of large data sets, Sailthru Smart Data generates and delivers personalized, omnichannel digital brand experiences. Sailthru-powered one-to-one relationships with consumers drive higher revenue and conversion for more than four hundred enterprises including Mashable, Rent the Runway, Alex and Ani, Thrillist/JackThreads, Everlane, The Economist, Huffington Post and Business Insider.

For more information on Opt-Intelligence, visit http://www.opt-intelligence.com. For more information on Sailthru, visit http://www.sailthru.com.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Craig Anderson
Visit website