PowerViews LIVE, an Interactive Sales & Marketing Webinar Series, Debuts Oct. 28; Ardath Albee Kicks Off Series with New Twist on Lead Nurturing

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PowerViews LIVE, a video webinar series designed to help sales and marketing executives identify and conquer critical barriers to success, launches Tuesday, Oct. 28, 2014 at 1 p.m EDT & registration for the half-hour online event opens today. The first installment is titled Persona-Based Continuum Marketing: It’s the New Nurturing and will be presented by industry thought leader, B2B marketing strategist and author Ardath Albee.

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Ardath Albee, author of eMarketing Strategies for the Complex Sale and Digital Relevance: Developing Marketing Content and Strategies that Drive Results (to be released in January 2015).

“I look forward to the opportunity to present the first PowerViews LIVE audience with a new take on nurturing,” said Albee. “Persona-based continuum marketing has tremendous potential to build engaged, profitable relationships."

PowerViews LIVE, a video webinar series designed to help sales and marketing executives identify and conquer critical barriers to success, launches Tuesday, Oct. 28, 2014 at 1 p.m. EDT. The first installment is titled Persona-Based Continuum Marketing: It’s the New Nurturing and will be presented by industry thought leader, B2B marketing strategist and author Ardath Albee. Registration for the half-hour online event opens today. There’s no cost to attend, but attendance is limited to the first 100 registrants.

Hosted by The Truth About Leads Author, Dan McDade of PointClear, the PowerViews LIVE webinars allow participants to learn from and interact with well-known authors, bloggers and sales and marketing influencers. The format of these monthly live video sessions incorporates 10 minutes of Q&A between audience members and the featured guest presenter following a succinct 20-minute roundtable discussion.

“We are pleased to offer this insightful series of webinars to forward-thinking revenue generation leaders,” said McDade, founder, president and CEO of the Atlanta-based prospect development firm. “We’ve assembled an impressive roster of sales and marketing visionaries, including Ardath, to join me in providing actionable information needed to succeed in increasingly challenging B2B sales and marketing environments.”

“I look forward to the opportunity to present the first PowerViews LIVE audience with a new take on nurturing,” said Albee, author of eMarketing Strategies for the Complex Sale and Digital Relevance: Developing Marketing Content and Strategies that Drive Results (to be released in January 2015). “Persona-based continuum marketing has tremendous potential to build engaged, profitable relationships across the entire customer lifecycle. This new approach to nurturing transforms the marketing and selling of complex solutions and helps organizations achieve significantly better business outcomes.”

Albee’s presentation also includes information on how organizations can escalate their ability to communicate value with effective, continuous and consistent initiatives that recognize evolving buyer needs. “We’ll take a closer look at how aligning communications with specific needs at every stage of the customer lifecycle accelerates the buying cycle,” she said. “Plus we’ll talk about how orienting those same communications based on buyers’ distinct decision-making styles can boost conversion.”

A drawing for five copies of Albee’s soon-to-be released book will be held at the end of the webinar.

Upcoming PowerViews LIVE video webinars include:
Nov. 12, 2014, 1 p.m. EST (registration open Oct. 24
Follow-up or Get Out of the Way
Taking the Lead on Leads
Dave Kurlan, business leader, international speaker, sales expert and author of multiple best-selling books, including Baseline Selling: How to Become a Sales Superstar by Using What You Already Know About the Game of Baseball
Koka Sexton, LinkedIn’s global senior social marketing director, marketing visionary, social expert, global speaker and founder of Social Selling University

Dec. 9, 2014, 1 p.m. EST (registration open Nov. 18)
Outbound is In
Why Strategic Calling Never Goes Out of Style
Matt Heinz, business leader, writer of the Matt On Marketing blog, and author of five books, including The Modern Marketer’s Field Guide and Successful Social Selling
Anthony Iannarino, entrepreneur, international speaker, sales leader/coach/consultant and author of The Sales Blog and numerous ebooks, including How to Crush It, Kill It, and Master Cold Calling Now

Jan. 6, 2015, 1 p.m. EST (registration open Dec. 16)
Psychographics
How to Factor Attitudes, Aspirations and Other Key Criteria into the Buying Process
Paul Gillin, writer, speaker, online marketing consultant and author of five books including The New Influencers and Attack of the Customers

Additional 2015 webinars are being created and will be announced as they are confirmed. For more information about the Oct. 28, 2014 webinar with Ardath Albee, and to register, visit PowerViews LIVE.

About PointClear
Founded in 1997, Atlanta-based PointClear helps B2B companies drive revenue. PointClear closes the gap between marketing and sales—nurturing leads, engaging contacts and developing prospects until they’re ready to close. The company stands out because of its strategic approach to planning; the quality of its people; and a multi-touch, multi-media, multi-cycle prospecting process. This unique combination provides best-in-class client companies more predictable forecasts and more sales success. For additional information, visit PointClear’s blog ViewPoint | The Truth About Lead Generation or PointClear or call (877) 582-9909.

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Elizabeth Fairleigh
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