[Webinar ] How to Effectively Introduce User Experience (UX) in to an Organization

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Macadamian User Experience Experts Lorraine Chapman, Director Healthcare User Experience and Scott Plewes, VP User Experience Design discuss the importance of evolving software design and development away from being system centric towards a user centric design approach.

"Getting products out the door with a fantastic user experience has become a key competitive differentiator. Consumer companies like Apple have raised the bar in terms of UX design." Scott Plewes, VP User Experience, Macadamian.

Great software products rarely happen by accident, even when it looks effortless. They are a result of an intentional design process that is grounded in aesthetics, functionality and usability. Most product managers would like their development teams to be more design savvy, but are not sure where to start or how to effect real lasting change.

Join Macadamian for this complimentary webinar to learn about:

  •     a user experience (UX) maturity model which helps companies quickly identify where they are strong and weak in design,
  •     user experience strategies required at each stage to consistently deliver great design, and
  •     the business value associated with integrating UX in to the company culture.

Join us for this complimentary webinar.


About Macadamian (http://www.macadamian.com)
Macadamian is a full service software design and development firm. From product ideation to market ready – and everything in between, we provide a complete range of usability, design and engineering services. From big consumer brands to enterprise, telecom, and healthcare; our solutions are founded in design that thinks of the customer first while leveraging the cloud, Big Data, and Internet of Things to deliver context-aware and adaptive experiences.. The result? Engaging software solutions that have a direct impact on the bottom line.

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Vani Edwardson
+1 (819) 772-0300 Ext: 146
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