New Survey from BlogHer and fruitwater® Finds Moms Get Creative to Steal a Moment for Themselves

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Meetings, playdates, housework and homework - today’s moms tackle and accomplish it all, but what’s missing? “Me-Time.” According to the Moms and “Me-Time” Survey conducted by BlogHer in partnership with fruitwater® – a great-tasting, naturally fruit flavored, zero calorie sparkling water beverage – 96 percent of moms want more time for themselves.

Like all moms, I can never seem to find enough time in the day, so I understand the importance of making some me-time and the creative thinking needed to accomplish that.

Meetings, playdates, housework and homework, today’s moms tackle and accomplish it all, but what’s missing? “Me-Time.” According to the Moms and “Me-Time” Survey conducted by BlogHer in partnership with fruitwater® – a great-tasting, naturally fruit flavored, zero calorie sparkling water beverage – 96 percent of moms want more time for themselves. Lucky for them, fruitwater launched its #stealamoment campaign with brand spokesperson and partner, Christina Applegate, to encourage fans to do just that.

The survey asked moms what they do with their stolen moments, what they would and would not give up to steal a moment and the lengths they would go to find time for themselves (hint: 50 percent use the bathroom as their haven!).

“Like all moms, I can never seem to find enough time in the day, so I understand the importance of making some me-time and the creative thinking needed to accomplish that,” said Christina.

Elisa Camahort Page, co-founder and COO of BlogHer, wasn’t surprised to see that 99 percent of moms feel time for themselves is important to their well-being. “These days, moms are taking on more and more. The moms in the BlogHer community are bloggers, CEOs of their own companies, CBOs (chief buying officers) of their homes, leaders in their communities; the list could go on and on. That’s probably why 50 percent said they would give up their TV time for an extra hour for themselves, but only 19 percent would give up their device.”

To see more stats from the survey, check out this infographic:
https://www.blogher.com/moms-and-me-time-what-we-do-steal-moments-ourselves-survey

To learn more about fruitwater visit http://www.fruitwater.com and follow fruitwater on Instagram (@fruitwaterbev) and Twitter (@fruitwater).

About BlogHer
BlogHer (http://www.blogher.com) is the leading cross-platform media network created by, for and with women in social media. BlogHer delivers quality advocacy at scale for brands seeking to engage in authentic and persuasive dialogue with moderated communities led by more than 3,000 quality bloggers and 17,000+ engaging, original voices in social media, reaching an audience of 100 million across premium blogs, Pinterest™, Facebook®, and Twitter™. Founded in February 2005 by Elisa Camahort Page, Jory Des Jardins, and Lisa Stone, BlogHer publishes and syndicates news, information, advice, recommendations and research on women in social media across interest areas as well as on BlogHer.com. The company also hosts the world’s largest conferences for women in social media.

About The Coca-Cola Company
The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 17 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, POWERADE, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at http://www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at http://www.coca-colablog.com or find us on LinkedIn at http://www.linkedin.com/company/the-coca-cola-company.

Media Contact:
Julie Zappelli
Inner Circle Labs for BlogHer            
BlogHer(at)innercirclelabs(at)com
415.684.9564

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