Fitband Bling™ Allows Fitness Band Users to Track Their Fitness in Style

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Latest tech accessory dresses up bland fitness bands, making them appropriate to wear for any occasions, without interfering with their fitness tracking.

Fitband Bling™ takes ordinary fitness bands from functional to fashionable in seconds, and is comfortable to wear 24/7.

Tracking exercise, sleep and diet with a fitness tracker is catching on and millions of fitness wristbands have been sold. Other than a choice of colors, most fitness bands look very utilitarian, leading to what a recent WSJ article termed "Missed-Step Regret". According to the article, this "condition" causes (mainly female) fitness band wearers to ditch their wristband fitness trackers for dressier occasions, such as work or a night on the town, resulting in missed steps that their fitness tracker could have recorded. Now, there is a new tech accessory that allows these fashion-conscious users to dress up virtually any bland fitness band: Fitband Bling™.

Fitband Bling™ is a new slip-on designer fitness band accessory that takes ordinary fitness bands from functional to fashionable in seconds, and is comfortable to wear 24/7. Fitband Bling™ is available in a range of styles for the office or an evening out, as well as exercise and casual wear.

Fitband Bling™ co-owner Debbie Rodriguez explains how she and her family came up with the idea: "At our annual family run at the local Turkey Trot 5K in Virginia, I was excited to show off my new JawboneUP® to everyone. A few family members got their own fitness band right away. Not long after our get-together, my brother called me and asked, 'Wouldn't it be great if there was some dazzle to dress up the bands so they would fit in at the office and evenings out?' And so the family challenge commenced: come up with the best idea for a bit of 'bling' for fitness bands that would be easy to get on and off, lightweight so as not to affect the fitness tracker function, and reasonably priced so it could be fun. Along with my brother Tommy, his wife Chris, and our engineer dad, Bill, we invented Fitband Bling™." After going through many prototypes and months of testing, the family partners have recently released the Fitband Bling™ line of fitness band accessories.

A family-owned partnership, Fitband Bling™ was developed and designed with the understanding of the true value of the fitness tracker. Fitband Bling™, which retails for $18.99, is lightweight and does not affect the function of fitness tracking bands. It attaches easily and securely to most fitness bands, such as Jawbone UP® and UP24®, FitBit®, FitBit Flex® and FitBit Force®.

Visit Fitband Bling™ at FitBandBling.com to learn more.

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Debbie Rodriguez
Fitband Bling
since: 03/2014
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