Wpromote & Zenni Optical Win For 2014 US Search Awards Best Integrated Campaign

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Zenni Optical’s Wpromote-Managed Campaign Beat Out All Competition For Top Marketing Prize

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This award demonstrates why Wpromote was and still is the best agency for Zenni. They’ve given us incredible returns on our investments quarter-over-quarter, year-over-year.

On October 8, 2014, the winners of the 2014 US Search Awards were announced at Treasure Island in Las Vegas, NV. Topping the list of honorees was Wpromote’s ongoing online marketing campaign for Zenni Optical, which took home the prize of Best Integrated Campaign. The contest, now in its second year, awarded top agencies and marketing teams from across the country with the honor of being named the best in their elected category. Categories included “Best Local Campaign,” “Best PPC Campaign,” “Best In-House Team,” and Wpromote’s winning category, “Best Integrated Campaign.”

Established in July of 2011, Wpromote and Zenni Optical’s working relationship has always been rich and multifaceted. Over the past three years, Wpromote has managed services such as Paid Search, Content Marketing, Display Ads, Email Marketing, Social Media, and Facebook Advertising for the acclaimed eyewear manufacturer. Zenni’s original business goal was ambitious: outsell other name brand online retailers to become the top-selling online optical retailer. Wpromote stepped up to the challenge with a complex and driven set of projects that would eventually become the award-winning campaign submitted to the US Search Awards.

Wpromote’s Zenni Optical campaign won on the strength of its carefully refined strategy, outside-the-box creativity, and above all, stunning results that demonstrated the campaign’s massive and long-lasting success. The leading national online marketing firm reported that “[Zenni saw] a 155% increase in ROI and a 359% increase in volume in less than a year.” These and other revenue, budget, and sales metrics far exceeded the original objectives Zenni had set.

The driving force behind the campaign was Wpromote’s signature philosophy known as Integrated Search Intelligence (ISI), which combines “human expertise with data-driven decision making.” Wpromote used ISI to develop Zenni Optical’s strategy, which began by finding the keywords and phrases for paid search that were most resonant with Zenni’s audience. The campaign used these insights to inform SEO and content marketing. Those SEO and content marketing decisions were then used to guide Zenni’s PPC campaigns and help segment audiences for display ads. A constant feedback loop of one channel informing another kept the campaign inventive and fresh, ensuring that new promotional and social media initiatives gained traction and saw success. The entire campaign was integrated in this innovative way, leading to its big win at the US Search Awards.

David Varnai, Zenni Optical’s Marketing Manager, praised the Commerce Agency by saying, “This award demonstrates why Wpromote was and still is the best agency for Zenni. They’ve given us incredible returns on our investments quarter-over-quarter, year-over-year.”

This year marked Wpromote’s first entry into the US Search Awards contest, as well as its first win. For more information about the contest as well as a list of the other categories and winners, visit http://www.ussearchawards.com/Winners.

About Wpromote 
Wpromote is an award-winning online marketing firm headquartered in El Segundo, California. Founded in 2001 by Michael Mothner, Wpromote has helped hundreds of clients from Fortune 500 companies to small startups grow their businesses online through search marketing, mobile and social. Integrated search engine marketing clients include Bayer HealthCare, Toyota, Verizon, Scion, TOMS, Dickies, Cleveland Golf, TUMI, Zenni Optical, and QlikView. With unmatched experience in search marketing and an unrivaled dedication to clients’ results, Wpromote helps companies big and small act and move like large enterprises. For more information on Wpromote and its services, visit http://www.Wpromote.com.

About Zenni Optical
Founded in 2002, Zenni Optical is a leader in manufacturing fashionable prescription eyeglasses. Zenni uses the latest in modern materials, manufacturing, and marketing systems to bring their products directly from their facilities to their clients, providing them with great looking and affordable products. Zenni’s user-friendly website, along with their custom frame fit tool, enables customers to easily and confidently order prescription eyeglasses online. To learn more about Zenni Optical, visit their website at http://www.zennioptical.com.

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Jamie Lane
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