Due to recent trends in the evolving real estate industry, the timing is optimal for the right company to acquire this rare asset and leverage it to launch a new leading brand in this vertical.
Boston, MA (PRWEB) October 16, 2014
Igloo.com, a leading broker of ultra premium domain names and websites, has been engaged to broker the sale of Realty.com. With category authority and broad market appeal, Realty.com represents a unique opportunity for a new or established company within the real estate industry to secure a rare asset and leverage it to launch their new business, product or campaign.
“Due to recent trends in the evolving real estate industry, the timing is optimal for the right company to acquire this rare asset and leverage it to launch a new leading brand in this vertical,” said Tessa Holcomb, CEO of Igloo.com. “It's not just a great domain name; it's a global brand, making it a truly rare asset. It's not often that a domain name of this caliber becomes available for sale and Igloo is very pleased to be chosen as the exclusive brokerage firm to represent the sale of Realty.com.”
Homebuyers increasingly rely on online sources to provide information during a home search, and report declining use of traditional sources such as newspapers and open houses. Real Estate Tech Trends published by Properties Online, Inc found that 90% of homebuyers are utilizing the Internet to search for properties; in fact, 56% of buyers note that the Internet was the very first step taken during the process.
Domain names such as Realty.com have a strong and memorable branding association and offer significant advantages to online businesses. Branding agencies, bloggers and tech companies alike agree that a strong brand can be your most powerful tool. Strong brand recognition can set you apart from the competition and can propel you forward as an industry leader. Descriptive, generic domain names have been associated with some of the world’s most well-recognized companies including Cars.com, Shoes.com, Baby.com, Toys.com, Hotels.com, Flowers.com, etc.; and increasingly are the most valuable properties on the Internet.
For additional information about Realty.com or to present a confidential offer, please contact Karen Keighley at Igloo directly at +1 508 689 9569 ext 802 or via email at Karen(at)igloo.com.
About Igloo.com Limited
Igloo.com assists both businesses and domain owners in the overall planning and execution of their domain strategy. We specialize in domain acquisitions, branding needs, and sales for our clients and help companies stake their claim online, rebrand, or simply acquire descriptive domain names to help set them apart from their competition. With over $100 million in domain and website transactions behind us, Igloo's results oriented team is unparalleled in experience, knowledge and most importantly, results.