Montreal, Quebec (PRWEB) October 17, 2014
While most retailers admit to understanding the importance of customer loyalty and the vital role it plays in the scheme of long-term business success, the time committed to measurement and analysis is limited to quarterly reports. On Wednesday, October 29, The Leger Metrics Learning Lab will dissect the pros and cons of evaluating loyalty daily versus sporadically.
The complimentary web event titled Measuring Customer Loyalty Consistently: The Real Payback for Retailers will feature Jacques Nantel, a highly-respected retail thought leader and e-commerce specialists. He is a marketing professor at HEC Montreal, authored five books, penned more than 200 professional articles and appears regularly on media outlets throughout Canada and Europe.
Nantel will share benchmarks from various retailing industries to showcase the payback differences as it relates to operations, product selection, customer service, and brand perception. Additionally, Nantel will discuss the true ROI of ongoing loyalty measurement practices as well as the dangers of not knowing where your brand stands daily, weekly and monthly. This education-based webinar is ideal for marketers, Voice of the Customer (VoC) program managers and consumer insights professionals in the grocery, apparel, pharmacy and home improvement retailer sectors.
For more information or to register for the October 29 web event, visit the Leger Metrics Learning Lab.
About Leger Metrics
Leger Metrics Inc. is a leading North American supplier of Voice of the Customer (VoC) and Customer Experience Management (CEM) solutions. Leger Metrics provides cloud-based customer feedback management, real-time reporting and customer recovery solutions. Clients range from multi-location retail, restaurant, automotive, financial services and to healthcare. Leger Metrics solutions enable consumer brands to foster deeper engagement, and improve customer satisfaction and loyalty through continuous customer feedback and real-time actionable insights. Leger Metrics is a division of Leger, The Research Intelligence Group, the largest Canadian-owned market research firm with offices throughout Canada, in the United States and in Zurich, Switzerland. For more information: http://www.legermetrics.com.