Former GE Executive Director of Global Innovation Launches Liguori Innovation to Help Businesses Accelerate Innovation and Growth

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Former GE executive Steve Liguori has launched Liguori Innovation, a consulting firm for businesses of all sizes looking to accelerate innovation and grow their business through alternative business models and techniques. Liguori was GE’s Executive Director of Global Innovation, bringing new strategies to the company that helped increase their organic growth and has experience helping industries as diverse as consumer packaged goods, healthcare, and financial services.

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Steve acts as an innovation accelerator. If you are looking for leadership and action to accelerate innovation in your firm, Steve is your ‘go to’ expert.

Steve Liguori, former GE Executive Director of Global Innovation has launched a consulting firm for businesses of all sizes who are looking to grow their market share through breakthrough innovative techniques. Liguori Innovation will help businesses discover alternative strategies and techniques that increase organic growth and the ability to quickly develop new products and services.

“We want to focus on helping organizations identify new sources of growth,” said Liguori. “We’ll be looking for transformative and break-through ways to expand existing lines of business and find potential new categories as well.”

“Steve acts as an innovation accelerator” says Beth Comstock, CMO of General Electric. “If you are looking for leadership and action to accelerate innovation in your firm, Steve is your ‘go to’ expert.”

The consulting firm will act as a change agent for large complex firms by teaching start-up strategies and introducing cutting edge techniques for growth. Large companies can learn to think and innovate like entrepreneurs, while companies of all sizes can learn to search for solutions to problems with a creative approach in order to uncover hidden potential to serve their markets and customers better.

Liguori said that the approach his consulting firm takes is what will make them different from others. It will introduce cutting-edge technology like “crowd-sourcing”, to businesses while respecting their current culture. Others try to radically change it, resulting in what he calls “organ rejection”.

“We want to keep a company’s strengths while giving them the new tools that they need for dramatic new growth,” Liguori said.

Liguori has experience working with businesses as diverse as consumer packaged goods, healthcare, financial services, heavy industry, and hi-tech. He has been named Marketer of the Year, is a Harvard Business Review author, and currently serves as an adjunct professor at Columbia Business School. He is also proud to be Global Chairman of the Business Marketing Association (BMA), the world’s largest professional organization of Business-to-Business marketers.

Businesses interested in Liguori Innovation services can visit their website at

About Liguori Innovation
Liguori Innovation is an agile strategy consulting firm for organizations seeking accelerated growth through innovation. The company functions as a change agent for all size companies, from large B2B organizations to small start-ups. With the firm’s help, businesses will be able to uncover hidden patterns and pioneer alternative strategies and techniques. Liguori Innovation will work with your company’s culture to help make change happen.

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Farra Lanzer, For Liguori Innovation
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