Surfacing actionable intelligence from data
Attensity will probe advanced social analytics in the enterprise to discover environmental and customer opportunities shaping business strategy today.
Redwood City, California (PRWEB) October 16, 2014
When: Wednesday, October 23, 2014 at 11am PDT / 2pm EDT
What: Social remains by far the most popular source fueling analytics for real-time, advanced insights into customers’ wants, needs and demands; yet many companies remain stuck in a stagnant cycle of unconscious “buzz monitoring.” By expanding social analytics initiatives to deeply observe, examine and understand the unknown, mission-critical insights customers offer, enterprises can transform the ways that they operate – for the better.
Attensity will host an online discussion to discuss this and probe the advanced social analytics needs of the enterprise with the objective of discovering environmental, customer and organizational opportunities that can shape enterprise-wide implementation strategies. The discussion will address the needs of organizations to make sense of the vast amounts of social, web and application data available.
Topics Covered:
- The driving forces influencing the growth of content and social analytics
- How real-time NLP analytics can present and answer mission-critical questions the organization may not have asked – or know to ask
- The benefits of discovering unknown threats as well as opportunities
- How to analyze customer sentiment to drive critical business decisions
Who: Attensity is the leading provider of integrated, real-time solutions that blend multi-channel Voice of the Customer (VoC) analytics for enterprise listening needs. Attensity’s technology is designed to contextualize, organize and surface customer-centric data from deep analysis of social and non-social channels. By deploying highly sophisticated, patented natural language processing (NLP) methods, Attensity provides reliable sentiment and insights, allowing companies to better understand and respond to the needs of their customers. For more information visit: http://www.attensity.com
Presenter: Alice Goldstein, Senior Manager of Product Marketing, Attensity
Register Online: http://communications.attensity.com/acton/fs/blocks/showLandingPage/a/10059/p/p-0037/t/page/fm/0?leadsource=pressrelease
Who Should Attend: CEOs, CMOs, marketing / advertising / public relations (VP, Director, Manager) and IT professionals