DMA2014 comes at a critical time for the world’s marketers as they face intensifying competition and more demanding consumers.
New York City & Brussels (PRWEB) October 20, 2014
Selligent will mark its US presence at the Direct Marketing Association’s DMA2014 Annual Conference & Exhibition, introducing the event’s keynote speaker, presenting lead generation and omnichannel success stories with Audi and launching the show’s CRM, Engagement & Loyalty Track.
Having long established a reputation for excellence as Europe’s leading marketing automation provider, Selligent is now delivering those same proven cost-effective omnichannel engagement solutions to US brands and agencies.
“DMA2014 comes at a critical time for the world’s marketers as they face intensifying competition and more demanding consumers,” said Nick Worth, Selligent’s chief marketing officer. “The rewards for successful audience engagement have never been greater. At Selligent, we built our reputation by serving ambitious European marketers with smaller budgets, a complex, multi-cultural market and strict privacy regulations. Now, US marketers are finding that our solution provides them with key advantages in their fight for consumer attention and loyalty.”
Opening Keynote Speech – Selligent CMO Nick Worth Introduces Magic Johnson
Selligent Chief Marketing Officer Nick Worth will introduce and share the stage with keynote speaker Magic Johnson. The basketball star and entrepreneur will kick off the DMA2014 Annual Conference & Exhibition: The Global Event for Data-Driven Marketers, October 25-30 in San Diego, California.
Monday, October 27, 2014 -- 8:45 AM to 10:15 AM
Thought Leadership Session – “Customers Choose their Own Journeys: How Omnichannel Audience Engagement Allows You to Nurture Them Anywhere They Lead.”
Selligent CMO Nick Worth, Ramses Bossuyt, Audi customer experience manager, and Michel Demoor, digital strategist & strategic lead for digital services agency Emakina, will explain how an omnichannel audience engagement strategy will enrich audience profiles with actionable data, discover untapped audience segments and monetize visitor profiles. Tuesday, October 28, 2014 – 8:30-9:15 AM / Room 6A
CRM, Engagement & Loyalty Session -- Omnichannel Audience Engagement: Lead generation for the Audi A3 Sportback launch
An in-depth presentation on how omnichannel marketing programs can help increase audience engagement and build trust. This conference will be delivered by Ramses Bossuyt (Audi customer experience manager), Michel Demoor (digital strategist & strategic lead for digital services agency Emakina) together with Selligent CMO Nick Worth.
Selligent will also introduce the CRM, Engagement and Loyalty Track with an overview of these vital marketing practices. Tuesday, October 28, 2015 – 11:00AM – 11:45AM / Room 4
“DMA2014 is dedicated to giving data-driven marketers the resources, cutting edge knowledge, and networking opportunities they need to ignite customer engagement and drive business success. With thousands of attendees, over 300 expert speakers and innovation leaders, and 70+ team sessions, this is a real game changer in the marketing industry,” said DMA President Jane Berzan. “We are excited to be working with Selligent for this incredible event.”
“At a time when omnichannel possibilities and challenges are such a critical topic for marketers, we are delighted to share our most innovative thinking at DMA2014,” said Selligent CMO Nick Worth. “Showing how our platform has helped Audi take key steps forward in audience engagement is a story that marketers will find well worth hearing.”
About DMA2014 Conference & Exhibition
The DMA2014 Annual Conference & Exhibition: The Global Event for Data-Driven Marketers is the world’s largest gathering of data-driven marketing professionals. At DMA2014, which will be held October 25-30 in San Diego, the focus will be on igniting customer engagement. We’ll help you discover innovative ways to engage customers and drive response, via leading-edge case studies from global brands; more than 70 conference sessions designed for team development; premier networking events; the 2014 Exhibit Hall featuring hundreds of the world’s top companies; and much more. Through strategic partnerships with top marketing organizations, DMA2014 delivers the most cutting-edge, relevant content to all areas of focus and interest. For additional information, or to register for the six-day data-driven marketing event of the year, please visit http://www.dma14.org.
Selligent is a fast-growing international marketing automation provider that powers the customer engagement programs of more than 400 European brands in retail, financial services, publishing and travel. Our solution orchestrates customer communications across multiple channels, including email, site optimization, social, mobile and call center.
The platform delivers omnichannel audience engagement, reaching beyond customers to drive personalization for anonymous site visitors and to layer behavioral data on top of traditional CRM databases. http://www.selligent.com