With new channels and communication options continually changingthe playing field, it’s essential that agencies update their playbook so that they and their clients can adapt, survive, and thrive.
Sacramento, California (PRWEB) October 20, 2014
StreamSend, the email marketing service provider and creator of Franchise Market Automation, shares key steps agencies can take to stay on top of new channels and communication options while creating email marketing campaigns for their clients that break through the clutter, build brand and create new business.
“The game has changed, and so have the rules,” said Dan Forootan, president of StreamSend Email Marketing. “With new channels and communication options continually changing
the playing field, it’s essential that agencies update their playbook so that they and their clients can adapt, survive, and thrive.”
1. Responsive Design Is Responsible Design
According to Pew Internet Research, 91% of the adult U.S. population owns a cell phone. If you’re not optimizing your clients’ emails for mobile devices, such as cell phones and tablets, you’ll be losing out to your competition, which is. Responsive templates ensure that your clients’ emails display properly on all screen sizes, making them easy to view — and engage with—regardless of where they are being viewed.
2. Email Marketing Automation: The Path To More Sales
Why is email remarketing so effective? Because it’s accurate. Each triggered communication is determined by an action or by data derived from the person receiving the message. That interaction can turn an existing customer into a bigger spender, an inactive customer into an active one, or a prospect into a customer
3. Email Marketing + Social Media = Powerful Results
Social media has forever transformed the way consumers make purchasing decisions, gain more information about products and services, and find deals and purchase incentives. With more than 2 billion social media users across various platforms worldwide, adding social media to clients’ email strategy can produce large campaign response lifts.
4. Adding Online Remarketing to the Mix
Your email campaign shouldn’t end with its landing page. Adding online remarketing to clients’ email mix can significantly boost the email campaign’s conversion rate. An online remarketing campaign allows you to retarget people who have clicked on your clients’ email and visited a landing page, serving them highly targeted offers after they’ve left the clients’ site.
5. RSS-Driven Automation
Combine the power of RSS with the ease of email to maximize client’s content, grow brand awareness and increase ROI. Companies, on average, spend 12% of their marketing budgets on content. That’s 1 out of every 8 marketing dollars. By streamlining the distribution of clients’ content using RSS-driven automation, you’ll maximize its reach by having it post to the web, email, and social media, every time they publish—automatically.
6. Video Will be Everywhere
Video email Marketing is on the rise and there is no end in sight. In today’s cluttered digital landscape, it’s extremely difficult to capture consumers’ attention. Incorporating video into your clients’ email marketing is one of the most potent ways to increase email engagement.
Find out the details behind these key steps and how agencies can put the power of email marketing to work for their clients, read StreamSend’s Agency Email Marketing Guide at http://www.StreamSend.com/AgencyGuide.
StreamSend offers an easy-to-use, affordable and reliable email marketing service designed to help businesses maximize the reach of their marketing budget when sending an email newsletter or using Social Media. StreamSend offers a number of industry-leading standard pricing plans, private-label and affiliate programs and hands-on personal client service. Started in 1998, StreamSend is a leader in Email Marketing.