Chief Outsiders’ Pete Hayes Hosts Panel “What CEOs Expect from their Marketing Leadership” at NorCal Business Marketing Association’s October Event

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High-Growth Tech Company CEOs Share Perspectives and Expectations of the Role of Marketing Executives Today

Business Marketing Association

Hearing from our four CEO panelists will help BMA attendees gain a comprehensive perspective of their ultimate role as marketers, and perhaps how to aspire to the CMO job.

The Business Marketing Association’s (BMA) event provides the opportunity for marketing professionals to gain insights from four CEOs of regional high-growth technology companies who will share their experience, perspectives and what they expect from their marketing executives.

The panel is made up of four CEOs: Donna J.H. Novitsky of Yiftee, Anurag Kumar of iTexico, Peter Jackson of Ziploop, and Anil Kaul of Absolut Data.

Pete Hayes, Principal of Chief Outsiders, the nation’s largest strategic marketing and management consulting firm, will be moderating the panel.

“At Chief Outsiders, we’ve built a company around CMOs joining the executive teams to work alongside the CEO to achieve his or her growth vision. Knowing what a CEO needs from marketing is paramount to high level strategic marketing,” says Hayes. “Hearing from our four CEO panelists will help BMA attendees gain a comprehensive perspective of their ultimate role as marketers, and perhaps how to aspire to the CMO job.”

The event will be held at Enerspace at 2225 East Bayshore Road, Palo Alto 94303 October 22 at 5:30 PM PDT. To register click here.

About Chief Outsiders

Recently listed by Inc Magazine as one of 600 fastest growing privately held companies in the US and recognized for the Houston Business Journal's Fast 100, Chief Outsiders, LLC is an “Executives-as-a-Service” firm helping grow mid-sized companies from coast to coast with part-time, or fractional, Chief Marketing Officers. Chief Outsiders is unique among strategic marketing and management consulting firms, by working as part of the portfolio company leadership team on a fractional or as-needed basis to not only help develop market based growth plans, but to be responsible for implementing the plans within the company. Unlike most consulting firms, Chief Outsiders believes delivering a world-class marketing strategy on its own creates very little value. The real value is created by helping the organization implement the growth vision.

Everyone at Chief Outsiders has held the position of VP of Marketing or higher at one or more operating companies. With 30+ CMOs across the country, we can put exactly the right skill set on the leadership team of any portfolio company for a fraction of the cost of a full time executive.

Chief Outsiders has been a premier source for businesses seeking marketing expertise, execution and leadership including Riverside Company portfolio companies OnCourse Learning, and IDoc, Source Capital portfolio companies such as Abutec, and Merrill Lynch Special Situations Group portfolio companies such as EarthColor.

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Christina Ballantyne
Chief Outsiders
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