Chicago, IL (PRWEB) October 17, 2014
Out of hundreds of nominees, Tagkast has been selected as one of three finalists for the Best Overall Use of Social Media award. The Event Technology Awards celebrate the best digital+live event marketers in the industry.
Tagkast, the Chicago-based social amplification platform for live events, is nominated for their campaign with the American Diabetes Association. During five Tour de Cure races in New York and Illinois, the ADA implemented Tagkast to amplify the event on social media and support online fundraising initiatives.
Using Tagkast technology, race participants and event-goers shared real-time experiences with their social media followers. The tablet activation platform helped the ADA interact with more attendees and inspire them to share branded content with their personal social networks. Ultimately, the shared brand content – photos and links – drove new users back to online fundraising pages in addition to increasing brand awareness.
For example, during the 2014 Saratoga Tour de Cure race, the ADA accumulated more than 2,700 photos and nearly 900 email addresses. The event resulted in 445-shared links on social media. In total, the ADA saw 1,373 link clicks, 660 link likes, and 50 link comments in support of online fundraising efforts.
“We’re so honored to be a finalist for this award. Working with the ADA to raise awareness and support their fundraising efforts was such a pleasure for me and the Tagkast team,” said Joe Matthews, CEO of Tagkast. “The Tour de Cure Races were highly successful campaigns. We’re thrilled to be recognized for the Best Overall Use of Social Media.”
The Event Technology Awards highlight the top campaigns in the industry. Winners across all categories will be announced live on stage at an awards luncheon held during EventTech on November 4th at the Bellagio in Las Vegas.
To learn more about the Event Technology Awards, visit: http://eventtech.eventmarketer.com/awards/
To learn more about Tagkast, visit: http://tagkast.com
Tagkast is a social marketing platform that event marketers use to engage with event guests, capture leads, and spread brand content on social media. Their proprietary tablet software is built around key motivators of consumer engagement and leads the event technology industry with unmatched rates of crowd participation, social sharing, and digital engagement. Up to 95% of guests at events engage with the Tagkast platform and on average 65% will share branded content to their personal social networks. The content that is shared – branded photos, videos, links – generates millions of additional brand impressions in an authentic, native way.
Tagkast has worked with many of the world’s leading event marketing and sponsorship brands such as the Subaru, Groupon, Clear Channel, Red Bull, and MINI. Tagkast is venture-backed by prominent investors including Lightbank and NEA.
For more information, visit http://tagkast.com.