The prevalent use of carpets in commercial office buildings has supported industry expansion.
Melbourne, Australia (PRWEB) October 19, 2014
Operators in the Carpet Cleaning Services industry in Australia provide professional carpet cleaning services, such as steam cleaning, dry-cleaning and rug cleaning. Carpets are typically professionally cleaned every one to two years. According to IBISWorld industry analyst Nick Flores, “Demand for industry services plummeted during the peak of the global financial crisis, as consumers delayed discretionary services, including professional carpet cleaning.” The upward trend in household discretionary income over the past five years has boded well for the industry, as consumers have gradually expended on discretionary purchases. Dwelling commencements over the past five years have largely been volatile but have generally increased over the period, which has boosted demand for carpet cleaning. Industry revenue is forecast to grow at an annualised 2.4% over the five years through 2014-15, to reach $219.9 million. This includes a forecast growth rate of 1.4% for 2014-15.
Hard surface flooring alternatives have served to dampen demand for carpets. Hardwood flooring is a more expensive alternative to carpets, but benefits from its longer life span, ease of maintenance and its ability to collect less dust and allergens. In addition, “hardwood flooring is perceived as having more of an aesthetic appeal and a better investment as it is able to boost the value of the dwelling,” says Flores. While hardwood is an expensive choice, laminate flooring products have the appearance of hardwood flooring, but costs a fraction of the price and represents another alternative to carpet. Nevertheless, the trend towards city living has supported the use of carpet as a means to reduce noise pollution, which has supported the industry. Growth in the number of businesses in the economy over the past five years has supported industry expansion, given the prevalent use of carpets in commercial office space areas owing to their cost advantages. The industry exhibits a medium level of market share concentration. Major players include Chem-Dry Carpet Cleaning and A Whistle & Co (1979) Pty Ltd.
The Carpet Cleaning Services industry is comprised of a multitude of small independent owner-operators, due to low barriers to entry. The share of the market absorbed by franchisees has exhibited stable growth over the past five years, as they are able to leverage on their brand and benefit from centralised administrative functions such as its call centre facilities. Over the next five years, industry operators are expected to increase their use of online platforms such as social media to promote their service offerings.
For more information, visit IBISWorld’s Carpet Cleaning Services industry in Australia report page.
This industry includes establishments that clean rugs, carpets and upholstery for residential and commercial clients. Companies in the industry provide a range of other services, including furniture removal, pre-vacuuming, spot treatment and post-care services, duct cleaning, and other cleaning services.
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IBISWorld Industry Report Key Topics
Key External Drivers
Industry Life Cycle
Products & Markets
Products & Services
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Technology & Systems
Regulation & Policy
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