PR News Announces Webinar on How to Create a Communications Plan for a Brand Crisis

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The must-attend webinar is on Thursday, October 30, from 1:30 to 3:00 p.m. EST.

Participate in PR News’ Oct. 30 webinar, when crisis management experts Jana Telfer of the Centers for Disease Control and Prevention (CDC), Shana Harris of Warschawski and Heather Dopson of Social Media Explorer will share with the essential building blocks of crisis planning, and case study examples of effective communications plans to have at the ready to lead an organization’s communications strategy the next time it faces a crisis.

The list of potential crises scenarios is endless: rogue tweets, rogue employees, viral videos, workplace violence, product recalls, catastrophic product failures, natural disasters, terrorism, epidemics, ethical lapses, layoffs, boycotts, criminal investigations…

During this informational 90-minute webinar, attendees will walk away with critical business intel including:

  •     Monitor social media channels for potentially damaging news and commentary
  •     Craft a core message that is communicated to all social media channels
  •     Ensure that internal and external communications are consistent
  •     Create a plan for dealing with the media that can be modified for various kinds of crises
  •     Identify and use specific criteria to determine the severity of a crisis
  •     Establish a chain of command to manage messaging before a crisis hits

This highly interactive seminar will allow for real-time Q&A’s to ensure specific questions are answered. To register for PR News' webinar, visit:
Webinar attendees receive full access to speaker presentations along with a certificate of completion. Webinar tuition is based on location, not number of participants, so each registration site can have multiple participants for one low price. Questions? Contact Rachel Scharmann at rscharmann(at)accessintel(dot)com.

About PR News
PR News is a daily intellectual hub that serves the communications and marketing community at corporations, agencies and nonprofits. The PR News group focuses on honing and growing PR practitioners' skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks. With the launch of its weekly newsletter over 70 years ago, PR News has remained dedicated to supporting the growth of communicators all while keeping them abreast of the latest news affecting the industry. For more information, go to

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Rachel Scharmann
PR News
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