30% of all charitable donations happen in December. We are encouraging all nonprofit organizations and philanthropic corporations to use Giving Tuesday as a mechanism to jumpstart year-end donations.
(PRWEB) October 21, 2014
MobileCause, a leading mobile, social and online fundraising provider, is waiving transaction fees on the first $20,000 in credit/debit card donations on Giving Tuesday for all new customers in October and November.
MobileCause wants to encourage participation; Giving Tuesday is an international movement to kick-off the holiday giving season, which this year is December 2, 2014. The day of giving was started as a response to commercialization and consumerism of Black Friday and Cyber Monday. Last year 19.2 million was raised with an average gift size of $142. Download infographic to learn more.
All nonprofit organizations should plan a Giving Tuesday campaign to raise donations and awareness across mobile, social and online channels. Donation pages should be branded specifically for Giving Tuesday and text messages with donation links and campaign videos should be sent to all participants. Donors should be encouraged to share donation links across social networks and key volunteers and employees should be empowered to raise donations with peer-to-peer fundraising.
65% of fortune 500 companies offer matching programs and 91% of customers switch to brands that support good causes. Giving Tuesday is an incredible opportunity for corporations to increase employee charitable giving. Additionally, corporations can strengthen their brand by partnering with local charities to give back a percentage of Black Friday and Cyber Monday proceeds.
"30% of all charitable donations happen in December. We are encouraging all nonprofit organizations and philanthropic corporations to use Giving Tuesday as a mechanism to jumpstart year-end donations.” - Sean MacNeill, MobileCause CEO
MobileCause can strengthen fundraising in a variety of ways. 1) Comprehensive online-giving and text-to-donate keywords are the absolute easiest way for people to donate. 2) Peer-to-peer fundraising is the most convenient way for nonprofits, charities, churches, schools and employers to coordinate volunteer fundraising. 3) Mobile-marketing ensures that organizations and employers can promote donation links and hashtags to most, if not all, of existing constituents.
MobileCause campaigns take no technical expertise to setup. In less than 30 minutes organizations can be up and running with a branded donation page, social share link, volunteer fundraising page and mobile marketing list. Please call (888) 661-8804 to speak to a fundraising specialist.
MobileCause is a cloud-based platform designed to help organizations gain new donors, increase recurring gifts and engage supporters. Subscriptions strengthen fundraising and communication across mobile, social and online channels. Solutions include peer to peer fundraising, comprehensive online giving, dynamic event fundraising, text to donate keywords, mobile marketing engagement and smart data records. Organizations can be up and running in one day with no technical skills required.
To learn more about Giving Tuesday, please download infographic