Sales Pipelines and Sales Processes combined with CRM are a powerful combination

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Sales Pipelines and strong Sales Processes are critical in managing new business opportunities, combining this with a CRM system makes for a powerful combination.

Without a Sales Pipeline, companies do not know where they are going or what they need to do.This is a fundamental requirement for all businesses with paying customers.

The power of the Sales Pipeline is often underestimated. We still come across organisations with sales teams that either don’t use a sales pipeline at all or don’t use this key functionality within their CRM system.

MAS new blog features the top 12 reasons why a Sales Pipeline and Process is needed.

According to Simon Williams of Arrivista (and Action Coach Award Winner) companies without a Sales Pipeline are at serious risk in a business context of floundering tremendously and in 7 years of coaching in the UK and overseas, this is one of the first actions that he implements with both SME‘s and larger sales teams. From this all other actions are based, as Simon says: “Without a Sales Pipeline, companies do not know where they are going or what they need to do. This is a fundamental requirement for all businesses with paying customers.”

This is not only at the heart of any Customer Relationship Management system, but a loss of one the three core elements and denies Management perhaps the single most important function from a sales perspective of introducing this software.

So, whilst we have listed over 27 good reasons for using this tool with the free download ebook, within this blog give our top 12 reasons for introducing a Sales Pipeline, starting from a sales perspective, a few of the reasons included are:-    

  • Sales Persons can see their own Opportunities at a glance and can focus on these (if you measure it, then you tend to see better results).
  • Sales people are held accountable and responsible for their pipeline and so the Monday morning Sales Meeting becomes quicker, no more chasing for Excel spread-sheets, enabling the key opportunities or problem opportunities to be focused on.
  • Having a Sales pipeline usually means using a common Sales Process methodology for tracking and actions, this in itself is proven to improve sales performance ...

Nine more reasons are contained within the blog.

The blog and ebook contain more examples of why a Sales Pipeline can be so important to the future success and planning within a business, as well as giving two reasons why Sales People don’t want to use a sales pipeline!

Finally, the blog concludes with some rationale and discussion on what to do next as well as the offer to download the Free Book listing over "20 reasons for using Sales Pipeline" and featuring some views of how best-of- breed CRM software now present the sales pipeline.


‘Picture 1 shows Sales Manager coaching Sales Executive in Sales Pipeline.'


About Marketing Answers and Solutions Limited

MAS are a Worcestershire, England based independent CRM consultancy offering a range of CRM applications and additional sales and marketing technology software to enhance the effectiveness and productivity of Marketing and Sales departments. MAS was set up by Gary Perkins in his back bedroom in 1998 to sell GoldMine, one of the world’s most popular business software applications for sales and marketing.

Based at prestigious offices deep in the countryside near Upton Snodsbury in Worcestershire, MAS have their own training facilities and offer a variety training courses on core Sales and Marketing technologies with CRM at the heart of all that they do. Courses have a common theme of enhancing clients use of core functionality with added value courses now including Marketing Automation, Email Marketing and Social Media courses for Sales and Marketing teams to support and leverage existing investment.

The company offer a range of best-of-breed leading Sales and Marketing applications including GoldMine, ACT!, Maximizer, SAGE CRM, Microsoft Dynamics CRM as well as Marketing Automation software from Hubspot.

MAS now have a team of six and are currently recruiting for a new Sales Executive to complement their team.

Twitter: @MASCRM
LinkedIn Company Page:

About Gary Perkins, the Founder:-

Full Bio at Slideshare:
For further information please contact:

Gary Perkins
0844 745 4588/+44 1905 380920

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Gary Perkins

Gary Perkins
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