Starting at $119 a month, digital signage is an affordable addition for any business.
Phoenix, Ariz. (PRWEB) October 21, 2014
When it comes to marketing a business, there are a multitude of ways to get in front of prospective customers. And once those prospects call or visit the business location, there are whole new opportunities to add on products and services while building a loyal client base. Since 1995, America On Hold has helped businesses to capture their callers through informative marketing messages while those callers wait on hold, as well as with in-store overhead music and messages. Now, through a partnership with Tiger Media, the Phoenix-based marketing firm has added digital signage to their product menu to provide a comprehensive solution to enhance the customer experience.
The Benefits of Digital Signage
When customers enter a restaurant, bar, spa, or auto-repair shop, they are captive, meaning they stay in the location for a while. With digital signage, television screens can be placed throughout the location to share information about featured products and services, news, and even targeted programming.
Instead of broadcasting a local TV station at a car dealership and risking guests seeing a commercial for the dealership’s competition, with digital signage, they can instead learn about add-on opportunities and how to schedule their next service at that day’s appointment. A video pass-through with RSS feed allows specific programming to be seen on screen, providing tips and suggestions about the company or even live news or sports.
Point-of-sale screens can push last-minute impulse buys based on the customer’s existing order. So if a guest is purchasing a case of soda at the grocery store, the associated ad may remind him to purchase a bag of ice.
In hotels and convention centers, smaller screens can provide an interactive interface for guests and attendees to access maps and schedules. In this way, the digital signage acts as an electric concierge.
A Dream Partnership
“We are so excited to provide this new service to our clients,” shared America On Hold President Doug Bauguss. “It’s a perfect complement to what we’re already providing in on-hold messages and overhead music and messages. What we’ve really done is add more value to our clients so that they can benefit from expanding their marketing efforts.”
Starting at $119 a month, digital signage is an affordable addition for any business. The only requirement is that the business has one or more locations frequented by customers.
To learn more about digital signage and America On Hold, visit americaonhold.com or contact the company at 866-800-HOLD (4653).