Industry growth has been driven by the development of new flavours, probiotic yoghurts and strong branding.
Melbourne, Australia (PRWEB) October 21, 2014
Yoghurt is widely considered a healthy food option. This has driven yoghurt consumption growth over the past five years, to the benefit of the operators in the Yoghurt Production industry in Australia. In response to growing domestic demand, manufacturers have expanded production over the period. According to IBISWorld industry analyst Brooke Tonkin, “rising incomes and desire for safe and high-quality Australian dairy products have also helped lift exports.” However, increased competition among industry players has prevented sale price increases and constrained revenue growth. Industry revenue is projected to post 0.7% annualised growth over the five years through 2014-15, to reach $561.3 million. This includes forecast growth of 2.8% for 2014-15.
Yoghurt is generally perceived as a healthy and low-GI snack option, which has contributed to steady consumption levels and industry growth over the past five years. “These characteristics have made yoghurt a popular snack choice, particularly for females aged over 18 years, which comprise the main consumer market for yoghurt, with reduced-fat yoghurt accounting for a high proportion of sales to this segment,” says Tonkin. However, concerns regarding the level of added sugar and artificial flavours and additives in many popular branded reduced-fat yoghurts have resulted in consumers reassessing the nutritional and health benefits of many yoghurt products.
The industry has a high market share concentration level. Major players include Lion Pty Ltd, Fonterra Co-operative Group Limited, Parmalat Australia Ltd and Chobani Australia Pty Ltd. Industry growth has been driven by the development of new flavours, probiotic yoghurts and strong branding by leading companies. The market has become more segmented over the past five years, with more companies producing a wider range of yoghurt products and flavours to reach more consumers. There has also been an increase in the number of small, specialised manufacturers producing premium, niche yoghurts. Input prices, particularly domestic milk prices, have fluctuated over the past five years, influencing Yoghurt Production industry profitability. However, in 2014-15, profit margins are anticipated to be higher than they were five years prior. Ongoing consumer health consciousness is projected to increase national and per capita yoghurt consumption over the next five years. A greater shift towards premium products, including organic yoghurts, will help to lift revenue over the period, as these products attract higher prices.
For more information, visit IBISWorld’s Yoghurt Production industry in Australia report page.
Businesses in this industry produce yoghurt and yoghurt drinks. The industry excludes frozen yoghurt products.
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IBISWorld Industry Report Key Topics
Key External Drivers
Industry Life Cycle
Products & Markets
Products & Services
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Technology & Systems
Regulation & Policy
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