New App launched to inspire British Workforce to be More Career Proud

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As recent research carried out by Monster highlights that there is a disconnect between what UK bosses believe their employees are doing and what employees perceive, Pitman Training, this month launched a social media campaign to debut a new free app intended to help encourage confidence in the workplace and challenge perceptions which surround jobs and industries – in a bid to help the workforces throughout the UK and the rest of the world become more career proud.

“The Career Selfie app, allows an on-line platform for workers to proudly state what their job title is, and the responsibilities and tasks that go with, and ultimately help change the stereotypes which shoe-horn workers in to unrealistic job perceptions,

As recent research carried out by Monster highlights that there is a disconnect between what UK bosses believe their employees are doing and what employees perceive, Pitman Training, this month launched a social media campaign to debut a new free app intended to help encourage confidence in the workplace and challenge perceptions which surround jobs and industries – in a bid to help the workforces throughout the UK and the rest of the world become more career proud.

This disconnect is also very prevalent in general society, as many workers remain type-cast in their roles as a result of gender stereotypes and outdated preconceptions of the job role and tasks carried out many years ago. As a result many professionals are left feeling underrated as they fail to be acknowledged for the actual duties they carry out on a daily basis.

Monster found that a large portion of the British workforce feel under-thanked and under-appreciated in the workplace, leaving many demotivated and somewhat uninspired.

The’ My Career Selfie’ app has been launched in support of IYOTSA (The international year of the Secretary and Administrative Assistant); an international campaign which aims to challenge role perceptions of admin professionals, and highlight the tasks and skills which are now demanded from professionals in this sector of industry, in turn quashing preconceived and outdated stereotypes.

The aim of the social media campaign which launches the free app, is to encourage people to set the record straight and positively reinforce what it is they actually do by confirming their job title, and then producing an elevator pitch style job description to clarify and expand further.

The Monster research found that positive reinforcement shapes behaviours at work and we respond well to acknowledgement, encouragement and the belief that we are doing a good job. In the research 54% said that lack of thanks made them feel under-appreciated whilst 41% also felt it demotivating, making them less likely to give 100% effort. As respondents were able to select more than one description it was interesting to see that 12% also said it made them feel sad, and for another 12% it led to feelings of anger. This clearly leads to a huge impact on staff loyalty and retention.

A spokesperson from Pitman Training Group, the company campaigning and who also invested in developing the app said: “So often people stereotype the duties someone carries out at work, when they hear their job title. In most cases the preconceived perceptions of the duties carried out are far cry from what the job actually entails, and as a result the way in which roles are developing and enhancing, and in turn allowing professionals to diversify, is overlooked, and this is very disappointing.”

The Spokesperson went on to say: “The Career Selfie app, allows an on-line platform for workers to proudly state what their job title is, and the responsibilities and tasks that go with, and ultimately help change the stereotypes which shoe-horn workers in to unrealistic job perceptions, so we can all become more aware and appreciative of what certain jobs/professions entail.”

Once you complete your Career Selfie, it will be uploaded on to a Career Selfie wall and you can be sure the whole world will see and acknowledge what it is you actually do.

More information can be found at: mycareerselfie.com

Source for stats: - Monster http://www.monsterthinking.co.uk/2014/08/13/feeling-valued-work/

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Nadia Burgess
@PitmanTraining
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