Gus Perez Awarded Intangible Assets Designation by the American Society of Appraisers

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Perez's Intangible Assets designation includes various business valuation concepts, practices and assumptions not measured by traditional business valuation professionals.

Perez is an Advisory Principal and National Leader of Cherry Bekaert's Valuation Services Group.

Nationally recognized public accounting firm Cherry Bekaert LLP(“the Firm”) is pleased to announce Gustavo “Gus” Perez has earned the Intangible Assets Specialty Designation by the American Society of Appraisers (“ASA”).

Approved by the International Board of Examiners, the Intangible Assets designation is part of an accreditation program created by the ASA. The designation reflects third-party reliability concerns related to intangible asset valuations, and includes various business valuation concepts, practices and assumptions not usually measured by traditional business valuation professionals. Professionals who are currently an Accredited Senior Appraiser in Business Valuation, such as Perez, are eligible to receive the Intangible Assets designation.

An Advisory Principal and National Leader of Cherry Bekaert’s Valuation Services Group, Perez advises clients in multiple industries on complex valuations, including analyses of privately held companies and intangible assets for purposes of financial reporting compliance, mergers and acquisitions, estate and gift tax, divorce proceedings, shareholder disputes, and other legal, regulatory and tax-related matters. Based in the Firm’s South Florida practice, he provides in-depth financial analysis in large, complex litigation matters, fraud investigations and valuation assignments, and has testified as an expert witness in litigation and international arbitration cases involving large multinational and Fortune 500 companies.

With over ten years of valuation and litigation support experience, Perez specializes in valuations for business combination, goodwill and other intangible assets (ASC 350 and 805), stock-based compensation, derivative instruments and hedging activities (ASC 718 and 815). In addition, he is a board member and former president of the ASA’s Greater Miami Chapter, as well as a member of the Appraisal Issues Task Force, CFA Institute and Florida Institute of Certified Public Accountants (FICPA).

About Cherry Bekaert LLP
As a nationally recognized, growth-oriented firm, Cherry Bekaert has the resources to take your business as far as you want to go. The Firm's industry specialists already know your marketplace, so they can help you make the most of emerging opportunities while minimizing compliance headaches. With their down-to-earth style and wealth of practical advice, you will find Cherry Bekaert an indispensable part of your team.

Ranked among the largest accounting firms in the country, Cherry Bekaert specializes in offering solutions that impact their clients' ability to grow. For more than 65 years, global corporations, private businesses, government entities, nonprofits, emerging firms and successful individuals have relied on Cherry Bekaert to guide them forward as their growth partner. | cbh.com

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August P. Keller III
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