Decooda Enables Expanded Customer Engagement Analysis with Bazaarvoice Integration

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Customers can now integrate Bazaarvoice feeds into the Decooda platform and produce a more holistic view of profitable customer engagements

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Decooda helps companies more effectively analyze and manage all consumer interactions across all social, enterprise and third-party channels

Decooda, the leader in multi-channel consumer analysis, today announced integration with Bazaarvoice to allow enterprises to more easily incorporate organic user ratings and reviews into their consumer insights and social engagement processes. By integrating Bazaarvoice technology into the Decooda MC3 platform, brands now have an easy to use solution to monitor, analyze and manage ratings and reviews side-by-side with social and enterprise unstructured data.

Decooda leverages its big data convergence platform and its cognitive-linguistic text analytics engine to expose the true unfiltered voice of the customer in order to identify valuable consumer insights such as:

  •     Emotions: How consumers feel
  •     Personas: Who consumers are and how they relate to your brand
  •     Consumer Experience: How your brand is delivering against client expectations
  •     Purchase Path: How consumer experiences are aligned to sales and marketing funnel
  •     Attributes: What consumers are talking about related to your brand that influences behavior.

Marketers are quickly realizing that ratings and reviews often provide some of the most relevant and actionable information to the brand. Through this integration, Decooda customers can automatically feed Bazaarvoice ratings and reviews directly into the Decooda MC3 Platform to complete a fully automated and instantaneous analysis of the content and consumers.

Core Decooda/ Bazaarvoice integration capabilities include:

  • Integrated Real-Time Analysis of Ratings and Reviews: push ratings and reviews directly into the Decooda MC3 platform to establish an unparalleled understanding of the consumer. Quickly and easily measure brand equity, purchase intent, Net Promoter ScoreTM, loyalty, churn and many more.
  • Streamlined Ratings and Reviews Management: identify valuable ratings and reviews and take action on a review by seamlessly routing it to the correct team
  • Dynamic Coding Framework: refine standard Decooda analytics measurements or create custom detection models on the fly to detect anything in data in real-time.

"Decooda helps companies more effectively analyze and manage all consumer interactions across all social, enterprise and third-party channels”, said David Johnson, CEO of Decooda. “With the Bazaarvoice integration, we're providing our customers the ability to not only understand what motivates consumers, but we also identify the elements of the consumer experience that have the greatest impact on results.”

Decooda’s integration to the Bazaarvoice API helps increase the opportunity for organizations to quickly and easily understand more about consumers than ever before by analyzing authentic ratings and reviews from their communities and web properties in order to ensure the unfiltered voice of the customer can be leveraged throughout the market research, marketing and consumer engagement process.

About Decooda:
Decooda provides industry-leading solutions that help enterprises understand their customers through analysis of structured and unstructured data. Decooda’s integrated data convergence platform, cognitive-linguistic text analytics engine and community analytics model streamlines the convergence and analysis of all social, enterprise and third-party data. Through Decooda, everyone that has a shared interest in the voice of the customer will have access to a flexible, easy-to-use platform that improves all aspects of market research, marketing and 1:1 consumer engagement processes. Headquartered in Atlanta, GA, Decooda has operations in the US and India. To learn more about Decooda, visit https//

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