Boston Digital Marketing Agency Debuts First Integrated Marketing Guide for Small Businesses

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Boston digital marketing agency, Pepper Gang, is pleased to debut their first integrated marketing white paper specialized for small and local businesses. Free downloadable copies will be available on their website early next week.

We’re excited to raise awareness of this modernized method, and hope this white paper can help ease the planning and implementation process.

Boston digital marketing agency, Pepper Gang, is pleased to announce their exclusive integrated marketing white paper for small businesses. The white paper is an excellent resource to be leveraged by smaller businesses looking to learn how to plan, implement and measure an integrated strategy.

The guide: “Integrated Marketing Solutions For Small Businesses: Step-by-Step Guide to Marketing Success” seeks to provide both small and locally targeted businesses with integrated marketing strategies that will help them to adapt to the new and often complex behaviors of the modern consumer.

The information, exclusively aligned for small business, includes:

  •     Marketing to the new, digital consumer
  •     How to use an integrated strategy
  •     Local pay-per-click advertising
  •     Mobile, email, social media and video marketing
  •     SEO/Local SEO
  •     Reputation management
  •     Importance of measuring an integrated strategy

“The creation of an integrated white paper specialized for small businesses has been a priority for us at Pepper Gang,” said Stefanie Daneau, co-founder of Pepper Gang. “As a digital marketing agency that caters to both small and locally targeted businesses, we’ve experienced firsthand some of the struggles these businesses are experiencing. We know the power that comes from using an integrated strategy, but so few small businesses are taking advantage of the opportunity. We’re excited to raise awareness of this modernized method, and hope this white paper can help ease the planning and implementation process.”

Snippets from the guide:
“We’ve entered an age with a shorter, faster buying cycle, and consumers have all the information they need right at their fingertips.”

“Pay per click advertising isn’t just for big, international companies with million-dollar ad budgets. It’s also for the sole proprietor, small-town business, or locally targeted business like you, looking to show up online in just the right places.”

“With the latest diversity of channels and devices consumers use to interact with brands, it is crucial that businesses adapt their measurement plans to accurately assess the effectiveness of their new integrated strategies.”

To download the guide, please visit Pepper Gang’s website here: http://www.peppergang.com/integrated-marketing-solutions-for-small-businesses-white-paper/

About Pepper Gang:
Pepper Gang is a Boston based digital marketing agency. The company was born out of a desire to tell each brand’s story in a way that compels like-minded consumers to align with the brand. To learn more about Pepper Gang's services, please visit their website at http://www.peppergang.com

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Stefanie Daneau
Pepper Gang
+1 617-674-2100
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since: 11/2009
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