Making the Most of Mobile: UpSnap Helps Businesses Reach the Right Audience this Season & Beyond
Williamstown, MA (PRWEB) October 22, 2014 -- Research shows last year, mobile sales accounted for nearly 40 percent of online traffic on Black Friday and one-third of Cyber Monday traffic. With the busiest shopping season of the year right around the corner, businesses need to make the most of their mobile efforts to ensure they are converting this mobile traffic surge into sales. UpSnap, provider of highly targeted, data-driven mobile advertising, is helping businesses understand how to reach the right customers this season and beyond.
“By now, most businesses understand that mobile is critical, but it’s about refining and retargeting to ensure your ad is making the biggest impact on your bottom line,” said Greg Garrick, VP of Mobile Marketing at UpSnap. “UpSnap helps businesses identify and direct mobile ads to their ideal audience - for example, our weather-targeting feature can help a hardware store selling shovels target areas that have just been hit by a snowstorm. Leveraging our data, we are sharing key insights so that businesses, big and small, can capitalize on the mobile momentum.”
UpSnap offers the following advice to businesses of all sizes to ensure they’re making the most of their mobile advertising:
• Mobile Plus: Mobile is the foundation for driving a meaningful surround sound effect for a business’s marketing efforts. When combining mobile with everything from digital tools to public relations and social media outreach, there is a multiplier effect that creates powerful synergies and a dramatic increase in awareness.
• No Business is too Small: Targeted mobile advertising isn’t just for the big guys – small businesses have a big opportunity in mobile. In fact, local businesses are some of the ones seeing the best returns. UpSnap’s data reveals that dentists, attorneys and Heating & Air Conditioning businesses are the ones with the best returns on investment. With the move to “shop local,” the holidays are a perfect time for local merchants and providers to leverage mobile to make an impact that can last beyond the season.
• Actions Speak Louder than Words: Focusing on the click-through-rate can be deceiving. Businesses that have moved the needle through mobile advertising are putting efforts into the secondary action, which means the consumer takes an extra step to engage with your business. From clicking to call, directions or simply visiting the site after clicking on an ad, auto repair, retail, dentists and home services top the list of industries having the most success with secondary action in the UpSnap community. Businesses today should expect at least a five percent secondary action rate to ensure their ad program is paying off.
• ‘Tis the Season: To do mobile right, start by defining the characteristics of your best customers and target them versus generically targeting verticals. Furthermore, develop seasonal campaigns to target those specific segments to ensure higher engagement and better results. For example, UpSnap customer, Medical Management Services Group, a physician practice management company that targets optometrists, conducted a mobile ad campaign to reach parents with children during the back to school timeframe.
“We understand the importance of segmentation and marketing and have used all kinds of vehicles, but UpSnap has exceeded our expectations, thanks to its ability to pinpoint potential patients for our practices in a more effective way,” said Katie Carlisle, founder & managing member of Medical Management Services Group. “We now have access to real-time data to understand the performance of our marketing and creative efforts, so we can refine it and drive it to the right people in the right ways. The ROI potential is huge because we can reach patients right between the eyes.”
About UpSnap
UpSnap provides highly targeted, data-driven mobile advertising to attract the ideal audience for brands big and small. Combining first-party proprietary data and real-time analytics, UpSnap goes beyond location to deliver site agnostic and results-driven campaigns that produce qualified, engaged customers. UpSnap tailors each campaign to align with unique business goals, delivering the right customers for more meaningful exposure and better business results. For more information, visit http://www.upsnap.com.
AIMEE EICHELBERGER, Superior Public Relations, +1 (312) 952-1528, [email protected]
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