Unbound Commerce Launches Mobile E-Commerce Sites for FLOR Carpet Design Squares

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Brand’s Mobile Conversions Up 102% in the Past Two Months

Easy Shopping on FLOR's Mobile Site

We’ve been delighted with Unbound Commerce. Their design capabilities, technological expertise, customer support and general flexibility have been invaluable in helping us achieve our vision.

Leading mobile commerce solution provider Unbound Commerce today announced the launch of the mobile and tablet commerce sites for FLOR, the carpet design squares company that allows for the creation of inspired living space through a unique rug, runners and wall-to-wall designs.

In the two months since launch, FLOR’s mobile conversions from online shopping have increased 102% while traffic increased 15%, representing a high demand to deliver an easy, user-friendly carpet shopping experience for consumers on the move. With a network of 21 stores across the U.S., the mobile site also allows customers to more easily locate a FLOR store in their area.

“Unbound Commerce gave us a great option for delivering the kind of mobile experience we were seeking,” noted Teresa Hanson, Director of Marketing at FLOR. “We needed a solution that would seamlessly integrate with our Magento e-commerce platform and give our customers a smooth mobile shopping experience. As the results show, it’s working well for our customers.”

SOLUTION DESCRIPTION
The mobile and tablet sites were custom-developed for FLOR by Unbound, designed to meet FLOR’s specific operations and business goals. The company uses Unbound’s popular Mobile Presence® platform, which has launched 400 merchants in mobile.

The site fully leverages FLOR’s investment in Magento, including:

  •     All product information (e.g. descriptions, images, inventory, etc.) is the same on mobile as on desktop - automatically.
  •     Checkout that uses the same structure & services as the Magento desktop platform, but with a mobile-optimized “skin” to deliver experiences conducive to smartphones & tablets, resulting in seamless e-commerce translation for mobile.

Mobile and tablet page templates allow for the cost-effective creation of new customer interactions, and are easily managed and enhanced.

“FLOR is totally focused on delivering to its customers’ needs,” observed Keith Lietzke, co-founder of Unbound Commerce. “Whether it’s a designer who needs to place an order now, or a busy mom browsing on her tablet from home, FLOR has committed to making it easy and rewarding to get the custom flooring they’re looking for.”

“We’ve been delighted with Unbound Commerce,” remarked Hanson. “Their design capabilities, technological expertise, customer support and general flexibility have been invaluable in helping us achieve our vision.”

ABOUT FLOR
FLOR is the carpet design squares company that allows customers to create custom rugs, runners, or wall-to-wall designs of any shape and size. FLOR presents a dynamic alternative to conventional floorcovering with endless design possibilities for an earth aware, transformational and striking design. Connected securely together with FLORdots™, one sided, non-toxic adhesives that can be easily removed or replaced, FLOR allows maximum flexibility and portability while delivering remarkable performance. Founded in 2003, FLOR is a division of Interface, Inc. and is headquartered in Chicago, Illinois. For additional information, please visit http://www.FLOR.com, or follow FLOR on Twitter at @FLOR.

ABOUT UNBOUND COMMERCE
Unbound Commerce provides mobile solutions for retailers, driving powerful new forms of anytime-anywhere customer interaction that deliver higher sales and loyalty. 400 merchants have launched their mobile business using Unbound’s popular Mobile Presence® platform. Our focus is on helping mid-market retailers with mobile solutions that are: custom-designed, cost-effective and deliver best practices. Major retailers and brands such as Finish Line (700 stores), Shoe Carnival (400 stores), Monster Products and Miller Brewing also choose Unbound Commerce. For additional information, please visit http://www.UnboundCommerce.com.

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Keith Lietzke
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